Email Marketing Specialist

TEKsystems•Madison, WI

7d•$60 - $80•Remote

About The Position

Assigns new work requests to team members, aligning capacity and skillset with request requirements. Reassigns work as needed due to capacity constraints. Manages long-term project queue and alerts leadership of future staffing needs. Develops new process recommendations, delivers training, and creates documentation. Mentors employees through 1:1s, monitors workload/capacity, and coaches on technology upskilling. Leads consultation meetings with business partners and manages multiple marketing automation projects. Serves as consultant for Salesforce Marketing Cloud and Sitecore technologies, handling email content, customer journeys, automation workflows, templates, and campaign optimization. Troubleshoots issues and supports team problem-solving. Advises on best practices for marketing automation, digital engagement, platform capabilities, and A/B testing. Collaborates on digital governance and contact strategy, training internal partners. Identifies and reports metrics for digital engagement, supports leadership in strategy and roadmap planning. Demonstrates flexibility and ability to manage multiple priorities with minimal guidance. May lead a team of professionals in a team leader capacity. Other duties may be assigned.

Requirements

salesforce marketing cloud
marketing automation strategy
email building
automation workflows
ab testing
html
AMPscript
SQL
email marketing strategy
css
sfdc
erpss

Nice To Haves

Direct mail / direct marketing experience
Salesforce certifications (Email Specialist or Consultant)
Exposure to emerging marketing technologies
Experience with Salesforce Sales/Service Cloud
Leadership experience managing direct reports or project teams
Experience in Workday (project management tool)

Responsibilities

Assigns new work requests to team members
Reassigns work as needed due to capacity constraints
Manages long-term project queue and alerts leadership of future staffing needs
Develops new process recommendations, delivers training, and creates documentation
Mentors employees through 1:1s, monitors workload/capacity, and coaches on technology upskilling
Leads consultation meetings with business partners and manages multiple marketing automation projects
Serves as consultant for Salesforce Marketing Cloud and Sitecore technologies, handling email content, customer journeys, automation workflows, templates, and campaign optimization
Troubleshoots issues and supports team problem-solving
Advises on best practices for marketing automation, digital engagement, platform capabilities, and A/B testing
Collaborates on digital governance and contact strategy, training internal partners
Identifies and reports metrics for digital engagement, supports leadership in strategy and roadmap planning
Demonstrates flexibility and ability to manage multiple priorities with minimal guidance
May lead a team of professionals in a team leader capacity
Other duties may be assigned