Email Marketing Specialist

Jane

12d•CA$76,000 - CA$114,000

About The Position

This role is for an Email Marketing Specialist who will be a key executor across campaigns, lifecycle programs, and list management and segmentation. The individual will be responsible for understanding how Jane acquires new customers, making that acquisition more efficient, and building the systems that make their go-to-market engine run. The role involves experimenting with AI to improve efficiency, personalization, and content quality at scale. The ideal candidate is energized by execution, thinks about the bigger picture, is curious, collaborative, and always looking for ways to improve processes. This position is for someone who is energized by owning their craft, making data-informed decisions, and being a reliable executor for a fast-moving team.

Requirements

2+ years of hands-on experience in email marketing or marketing operations, ideally with HubSpot as your primary platform.
Solid understanding of segmentation, workflow logic, automation and lifecycle marketing principles.
Knowledgeable on email best practices for email deliverability, subject line and preview text optimization, cross-client rendering compatibility and copy structure that drives conversion
Understand CASL, CAN-SPAM and GDPR compliance and ensure best practices for all email sends, including consent capture, opt-out flows, and subscription management
Comfortable and agile working across multiple campaign types: email, landing pages, digital advertising, webinars, and events.
Comfort working with data - you can pull a report, spot what matters, and communicate it clearly.
Strong attention to detail, obsessive about QA and accuracy.
A collaborative mindset and the ability to manage multiple tasks at once without things falling through the cracks.
Experience working effectively with cross functional partners and building stakeholder relationships.

Nice To Haves

Familiarity with HTML/CSS for email is a plus, but not required.

Responsibilities

Build, test, and deploy email campaigns in HubSpot, including promotional sends, ad hoc emails, nurture programs, and automated lifecycle workflows.
Own list management and segmentation, including uploading, processing, and routing contact lists, ensuring our database is accurate, well-organized, and set up to support targeted, personalized outreach across channels.
Support event and webinar campaigns end-to-end, from invitation and registration flows to reminder emails, day-of communications, and post-event follow-up.
Develop and maintain automated workflows and customer journeys that deliver value and build relationships with prospects and customers across email and beyond.
Build and maintain email templates, modular email assets, image asset library for campaigns using no-code or low-code tools, following established standards and best practices.
Support the execution of digital marketing campaigns across email, landing pages, and paid media, helping coordinate assets, tracking, and quality assurance.
Run A/B tests across subject lines, content, CTAs, and send times and act on learnings to improve performance.
Create and maintain dashboards to monitor & report on email metrics (open rate, CTR, conversion rate), turning data into clear recommendations for what to do next.
Proactively experiment with AI to improve efficiency, personalization, & content quality at scale.
Partner with the creative, content, and growth teams to align execution with broader marketing goals.
Maintain templates, documentation, and process guidelines so our marketing program is scalable and easy to build on.
Growth-oriented, with interest in expanding into integrated campaign and GTM program support beyond email execution.