Email Marketing Manager
About The Position
Redzone is hiring an Email Marketing Manager to build and run our email programs and nurtures that support every stage of the buyer’s journey. You will own the email channel: strategy, automation, list health, and reporting. The expectation is that what you build moves the pipeline needle. That means running lead gen campaigns, supporting product launches and events, staying in front of distributor contacts, and getting technical content in front of the engineers and procurement managers who actually influence deals. These are long sales cycles, and email is one of the few channels that can work across all of them. You'll work closely with BDR, Sales, Digital Marketing, and Marketing Ops on lead handoff and pipeline goals, and coordinate with the Paid Media team to build nurture tracks for leads coming in from paid and events.
Requirements
- 5+ years in B2B email marketing or demand gen.
- Experience in manufacturing, industrial tech, or any sector with a long, complicated sales cycle is a plus.
- Experience building campaigns, not just managing vendors.
- Familiarity with segmentation, nurture flows, and list management.
- Hands-on experience with Marketo, HubSpot, or a comparable platform.
- Knowledge of Salesforce and intent data (6Sense/Demandbase).
- Clear understanding of how AI can be applied to marketing workflows — personalization, content generation, and analytics.
- Self-starter who builds as much as they manage in a lean environment.
Responsibilities
- Plan and execute email workflows, newsletters, and drip campaigns built for long B2B sales cycles.
- Manage the email calendar — from concept through send and results.
- Build and maintain segments by industry, persona, purchase history, and where someone is in the funnel.
- Write copy that makes technical products and updates actually readable.
- Work with designers on layout and templates.
- Run A/B tests regularly and use what you learn.
- Report on open rates, click rates, and pipeline impact.
- Ensure compliance with CAN-SPAM and GDPR rules and keep the list clean and compliant.
- Use AI tools for personalization, drafting copy, segmentation, and reporting.
- Own the email side of major tradeshows (Pack Expo, Champions of Manufacturing) and ensure event leads don't go cold.
Benefits
- medical, dental and vision coverage
- a 401(k) plan with company match
- short-term and long-term disability coverage
- life insurance
- paid-time off
- parental leave
- flexible spending accounts
- employee assistance program
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
