Email Marketing Director

Junior Achievement USA

9d•$77,000 - $100,000•Remote

About The Position

Junior Achievement USA® (JA USA) is a leader in experiential learning, dedicated to helping students achieve academically and economically. Operating on a national scale with over a century of experience, JA USA aims to equip students with the transferable skills needed for a rapidly changing world, thereby accelerating economic mobility through education. The organization reaches over 4.6 million students annually across nearly 100 U.S. markets and is part of JA Worldwide. The Email Marketing Director will serve as the senior subject matter expert, responsible for setting and advancing JA USA’s organization-wide email marketing strategy. This role will strengthen email as an integrated audience engagement and conversion channel by leading the strategy, development, and continuous improvement of large-scale email initiatives. Key responsibilities include establishing scalable approaches to audience segmentation, personalization, lifecycle engagement, campaign planning and execution, measurement, and optimization. The Director will work independently and cross-functionally to translate marketing objectives into effective email strategies, standards, tools, and processes that enhance campaign performance, audience relevance, and operational efficiency. This includes establishing consistent practices for governance, data quality, brand alignment, compliance, testing, reporting, and measurement, while leveraging automation and performance insights. The role also involves partnering with stakeholders to solve complex email marketing challenges, providing recommendations, building email marketing capability across the organization, and supporting JA associates nationwide with best practices and resources for effective campaign execution.

Requirements

Bachelor’s degree in marketing, communications, or a related field, or an equivalent combination of education, training, and relevant experience.
4 to 6 years of progressively responsible experience in email marketing, marketing automation, digital marketing, or a related discipline, including leadership of complex, cross-functional initiatives.
Demonstrated experience developing email marketing strategy, managing large-scale campaign portfolios, improving marketing processes, and using performance data to influence strategy, priorities, and investment.
Deep understanding of email marketing strategy and best practices, including audience segmentation, lifecycle marketing, personalization, deliverability, database hygiene, sender reputation, experimentation, and performance measurement.
Strong proficiency with email marketing and marketing automation platforms such as Dynamics 365, HubSpot, Constant Contact, or comparable tools, including CRM integration and campaign reporting.
Experience interpreting campaign and web analytics and translating performance data into actionable strategic recommendations and opportunities for continuous improvement.
Experience advising stakeholders and enabling distributed teams or partners to execute email campaigns effectively within shared standards, processes, and expectations.
Strong knowledge of GDPR, CAN-SPAM, opt-in practices, and other data protection and compliance requirements relevant to email marketing.
Working knowledge of HTML and CSS for email template customization, responsive design, quality assurance, and troubleshooting.
Excellent written and verbal communication, presentation, copywriting, editing, stakeholder management, and cross-functional influence skills.
Demonstrated ability to manage complex projects, optimize processes, establish priorities, and execute effectively in a fast-paced, deadline-driven environment.

Nice To Haves

Relevant certification in email marketing, marketing automation, analytics, or a related discipline.
Experience with Microsoft Dynamics 365 (D365), including CRM integration, dynamic content, sophisticated personalization, and advanced automation.
Experience with Google Analytics, digital advertising platforms, and integrated campaign measurement.
Experience providing marketing technology consultation, user enablement, training, and technical support to platform administrators.

Responsibilities

Develop and recommend the email marketing strategy, roadmap, and performance goals, aligning audience strategy, campaign priorities, cadence, and channel integration with department and broader marketing objectives.
Manage complex end-to-end email programs from concept through delivery and analysis, including campaign architecture, content strategy, scheduling, segmentation, personalization, testing, deployment, and optimization.
Develop and maintain department standards for compelling email copy, visual presentation, calls to action, responsive templates, brand voice, accessibility, and consistent user experience across devices and browsers.
Develop advanced audience segmentation and lifecycle strategies using demographics, preferences, engagement, and behavior to improve relevance and strengthen subscriber relationships.
Design and manage a disciplined experimentation program, including A/B and multivariate testing, to improve content, timing, frequency, targeting, conversion, and campaign effectiveness.
Develop the email measurement framework and translate deliverability, open rate, click-through rate, conversion, and ROI data into strategic recommendations, investment priorities, and process improvements.
Oversee email database quality, list governance, opt-in practices, deliverability, sender reputation, and compliance with applicable data protection and email marketing requirements, including GDPR and CAN-SPAM.
Evaluate industry trends, platform capabilities, automation opportunities, and emerging practices, recommending innovations and scalable process improvements that strengthen efficiency, personalization, execution, and audience outcomes.
Coordinate cross-functional planning with marketing, design, content, analytics, technology, and other stakeholders to integrate email efforts with broader initiatives and resolve high-impact execution issues.
Provide expert guidance, tools, standards, and consultation to JA associates across the country to improve campaign quality, consistency, adoption, and measurable results.