Email Marketing Analyst

Ulta Beauty, Inc.•Bolingbrook, IL

5d•Hybrid

About The Position

The Email Marketing Analyst will manage the development, execution, deployment, and performance measurement of promotional, triggered, and transactional email campaigns designed to drive online and in-store sales, strengthen customer engagement, and support Ulta Beauty’s brand objectives. This position will serve as the main point of contact for multiple internal and external teams working together to achieve promotional marketing objectives.

Requirements

Bachelor’s degree is required, preferably with an emphasis in marketing/business
2-4 years of relevant online or marketing experience, preferably for a multichannel retail brand
Experience with an email service provider (ESP), preferably Salesforce Marketing Cloud
Must be a team player and have effective communication skills
Quantitative skills, including Excel, data validation, reporting, analysis, and visualization
Highly organized and possess excellent time management, multi-tasking and prioritization skills
Excellent oral and written communication skills with an ability to collaborate with others in person or via digital platforms
Microsoft Office proficiency

Nice To Haves

Passion for testing, learning, and making data-driven decisions a plus

Responsibilities

Manage the creation, approval, and deployment process of assigned email campaigns to ensure an accurate and timely deployment
Build relationships between CRM, Loyalty, Creative, UX, IT, Merchant and Content teams as well as external partners
Demonstrate knowledge of various production processes for promotional, transactional and triggered email sends accordingly
Accurately load, test and schedule customer data files associated with specific campaigns
Troubleshoot issues promptly and be solution oriented; effectively communicate issues to necessary teams for awareness
Analyze data to create and distribute KPI reports to fuel insight driven recommendations for program enhancements
Participate in planning meetings to understand guest-centric marketing strategies, goals and objectives