Email Marketing Developer

Fiserv•Alpharetta, GA

6d•Onsite

About The Position

As an Email Marketing Developer, you will be a key member of the Demand Generation team within Global Brand and Communications, responsible for designing, building, and managing email campaigns using Marketo. You will create templates, implement personalization, design landing pages and forms, set up lead nurture programs, manage lead scoring, and establish automation workflows. You should understand email best practices and provide insights into campaign optimization. You will collaborate with campaign managers, brand associates, and product marketing stakeholders to ensure campaigns meet project objectives and adhere to brand guidelines.

Requirements

3+ years of experience in email marketing, marketing automation, or demand generation using Marketo to build and execute campaigns
Experience coding and editing email assets using HTML, CSS, and JavaScript or similar web development languages
Experience testing, troubleshooting, and optimizing email campaigns, landing pages, forms, and automated workflows
Experience using email marketing best practices and compliance standards, including CAN-SPAM, General Data Protection Regulation (GDPR), subject line testing, alt text, and image optimization
Experience using Adobe Workfront or similar project management tools
Bachelor's Degree in Marketing, or a related field

Nice To Haves

Marketo Certified Professional or equivalent certification experience
Experience with Stensul, Figma, Adobe Photoshop, or similar campaign production tools
Experience with Adobe Experience Manager or similar web content management platforms

Responsibilities

Build and manage Marketo campaigns, including email programs, webinar campaigns, nurture campaigns, and event campaigns using templates, calls to action, personalization snippets, tokens, landing pages, and forms
Create and maintain lead nurture programs, lead scoring models, smart lists, and audience segmentation to support targeted campaign execution
Configure automation workflows and trigger-based campaigns to improve lead management, campaign efficiency, and follow-up processes
Test emails, landing pages, forms, and campaign assets to confirm accurate rendering, functionality, and performance across browsers, devices, and email clients
Monitor campaign results using key performance metrics such as open rates, click-through rates, and conversions, and provide recommendations for optimization and A/B testing
Collaborate with campaign managers and stakeholders to understand requirements, timelines, and campaign goals, and support campaign creation, testing, and deployment in Marketo
Maintain marketing database quality through lead tracking, suppression management, and troubleshooting of delivery, preference center, subscription center, and opt-out issues

Benefits

Fuel Your Life program to support your physical, financial, social, and emotional well-being
Paid holidays and generous time away policies
No-cost mental health support through Employee Assistance Programs
Living Proof program to recognize your peers’ extra effort with points redeemable for rewards
Eight Employee Resource Groups to foster a collaborative culture and expand your network
Unparalleled professional growth with training, development, and internal mobility opportunities
Medical, dental, vision, life, and disability insurance options available from day one
Retirement planning and discounted shares with the Employee Stock Purchase Plan
Tuition assistance and reimbursement program
Paid parental, caregiver, and military leave