E-Mail Marketing Coordinator

Public Media Group of Southern California•Burbank, CA

1d•Hybrid

About The Position

PBS SoCal is looking for a dynamic creative professional with an analytical mindset and keen attention to detail to join their team. If you have blog, social media, and email marketing experience with an interest in public media, then submit your resume today! PBS SoCal tells stories that matter through original programs that reflect the diversity of the region and the full schedule of trusted PBS SoCal programs. Their content channels are available for free on internet-connected screens, including six local broadcast channels. A donor-supported community institution, PBS SoCal sparks the sharing of ideas at in-person cultural events and community conversations as well as delivers social impact through services that prepare their most vulnerable children for school. The Email Marketing Coordinator position is a Regular, Full-Time, Non-Exempt position reporting to the Manager, Email Marketing. The position is responsible for executing and tracking organization-wide email marketing to optimize engagement with content and shows. This includes building emails, maintaining cross-functional email calendars, and pulling data to track email KPIs and engagement.

Requirements

At least 1 year of email marketing, digital advertising, analytics, or related experience (a combination of education and experience will be considered).
Experience using email marketing tools (Iterable, Mailchimp, Klaviyo, Selligent etc.).
Experience with building or editing email templates.
Experience with editing or resizing images (using Photoshop, Canva, etc.).
Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook, One Drive, SharePoint).
Familiarity with email marketing trends.
Ability to handle multiple deadlines simultaneously and effectively prioritize work.
Ability to work cross-functionally and collaborate with associates and contributors across the organization.
Must live in the Southern California area and be able to attend local meetings and events.

Nice To Haves

Bachelor’s degree in marketing, computer science or a related field
Interest in public media

Responsibilities

Write, build and schedule email distribution.
Manage and maintain the cross-functional email distribution calendar.
Update newsletter lists and segmentation.
Coordinate internal requests for newsletter ads and placements.
Maintain the organization of the email tool.
Update email workflow and preference center content.
Manage email assets and link tracking needs.
Pull data for monthly and ad hoc reporting.
Participation and collaboration in regular project, department and company meetings
Other duties as assigned to support the mission and goals of the department and organization