Email Marketing Coordinator
About The Position
The Email Marketing Coordinator plays a key role in driving our organization’s outreach, membership growth, and communication efforts through the development, execution, and optimization of email marketing campaigns. The Email Marketing Coordinator works closely with internal teams to craft targeted, high-quality email content that engages our members, enhances our brand presence, and supports our overall marketing objectives. The incumbent is responsible for managing the full lifecycle of email campaigns - from concept and design to deployment and analysis and leverages their keen attention to detail, strong organizational skills, and knowledge of email marketing best practices to ensure all communications are delivered on time, are error-free, and achieve maximum impact. This position is ideal for someone who is highly motivated, driven to succeed, excels in a fast-paced, deadline-driven environment, and is passionate about leveraging email as a strategic tool to further the mission of a non-profit membership organization.
Requirements
- Bachelor's degree in marketing, communications, or related discipline; or 2-4 years proven work experience in an equivalent position.
- Proficiency in marketing automation technology
- Excellent written communication and copywriting skills
- Strong project management skills
- An ability to work under tight deadlines
- Ability to collaborate effectively with other team members
- Experience with analytical and database tools
- Familiarity with standard marketing concepts, practices, and procedures within digital marketing and marketing communications â¯
- Proficiency in Microsoft Office suite
Nice To Haves
- Experience with Salesforce Marketing Cloud
- Experience with Wrike Management system
Responsibilities
- Email Campaign Development and Execution: Participate in the design, planning, and implementation of email marketing campaigns.
- Manage the scheduling, routing, and approval process for all emails to ensure timely delivery and alignment with organizational objectives.
- Content Creation and Quality Control: Proofread and edit email content for clarity, grammar, spelling, and overall messaging accuracy.
- Conduct thorough quality assurance checks to ensure all emails meet brand standards and are mobile-friendly.
- Follow established processes, templates, and governance guidelines.
- Optimization and Personalization: Use the provided email templates and pre-approved personalization.
- Continuously review and refine email design and messaging to improve click-through rates and minimize unsubscribes.
- Collaboration and Coordination: Work closely with internal teams to track progress and ensure timely completion of tasks using Wrike, our task management system.
- Update the Email Marketing SOP on a monthly basis, ensuring that all department functions are documented and up to date.
- Organize and maintain folder structures in Salesforce Marketing Cloud (SFMC) and the team SharePoint.
- Performance Analysis and Reporting: Analyze email campaign performance metrics, including open rates, click-through rates, and conversions, and suggest actionable improvements.
- Troubleshoot and resolve issues related to the generation, deployment, or delivery of emails, including opening support tickets with the Salesforce team.
- Industry Best Practices and Compliance: Stay up to date on industry trends and email marketing best practices to ensure all campaigns comply with policies and standards.
- Ensure all email activities follow established guidelines to optimize deliverability and maintain strong subscriber engagement.
- Additional Responsibilities: Complete other duties as assigned to support the broader goals of the marketing department.
Benefits
- Flight Training (earn your Private Pilot License for free) & Annual Flight Proficiency Program (so you can keep flying and remain proficient)
- Medical, Dental, and Vision insurance is available for employees and their dependents the 1st of the month following their start date
- Flexible Spending Plans
- Health Savings Plan with employer contribution (for eligible participants)
- 401(k) Retirement Plan with a company match, and annual discretionary supplemental employer contribution
- Company paid Short and Long-term Disability Insurance
- Company paid Life Insurance and AD&D insurance with the option to buy up
- Paid Time Off (PTO): 17 days accrued during first year (accruals increase based on tenure)
- Paid Holidays: 12 holidays
- Personal days: 3 (prorated based on hire date)
- Volunteer day: 1 (prorated based on hire date)
- Work From Home Fridays
- Paid Parental Leave
- AOPA Membership
- Employee Assistance Program
- Wellness Program (earn medical insurance premium discounts)
- Gym Reimbursement Program
- Supplemental insurance options (critical illness, accident, hospital indemnity)
- Tuition Reimbursement Program
- Discount on AOPA swag
- Business casual dress code
- Free coffee, tea, hot cocoa
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Number of Employees
251-500 employees
