Email Marketing Associate

DigiKey•Thief River Falls, MN

5d•$24 - $32•Hybrid

About The Position

An Email Marketing Associate will exhibit expertise in Marketing Automation, Predictive Analytics, Lead Nurturing, and the art and science of messaging. This position will utilize those skills in various aspects of DigiKey’s email marketing initiatives for prospecting to new customers and increasing loyalty among existing customers. This is an essential onsite role; it will require a minimum of two days per week in the office and availability for projects in the office as needed.

Requirements

Bachelor's Degree in Marketing, Business Administration or a similar area of study or equivalent, relevant work experience
Thoroughness and exceptional accuracy in proofreading emails
Meticulous with managing data across different spreadsheets and platforms.
Swiftly re-prioritize tasks, manage change, and re-adjust strategies based on client needs
Be a problem solver and have a proactive approach to tackling projects
Self-motivated to work independently, prioritize and manage numerous deadlines
Excellent writing skills
Time Management
Manage Execution
Thoroughness
Problem Solving & Analysis
Strong communication and customer service skills

Nice To Haves

Email deployment certifications (e.g. Marketo, Google, etc) (Preferred)
Comfortable executing upon A/B test hypotheses such as subject lines, content, design/layout, or timing to increase customer engagement and retention while decreasing unsubscribes
Good understanding of enterprise lead and sales funnel workflow, e.g. Integration across Sales, Marketing, and Customer support
Working knowledge of the e-commerce / online retail space, CRM integrations (Salesforce, Eloqua, HubSpot, Marketo etc.), shopping engines, and complex integrations
Experience with email deployment platforms

Responsibilities

Provide analytic data related to your email marketing initiatives
Serve as marketing liaison to other DigiKey departments for cross-channel campaigns
Set-up, test and launch email campaigns with heavy emphasis on customer segmentation, testing protocol and technical execution
Understand and utilize reporting of automated, trigger and transactional emails and implement new product recommendations to improve performance
Create new email templates, segmentation filters and update existing email creatives.
Contribute towards the continued modernization and evolution of the brand
Ensure rendering consistency of email campaigns in webmail and app-based email clients (Gmail, Outlook.com, iOS Mail, Windows Mail, etc.)
Optimize graphic elements for desktop and mobile devices
Develop HTML for email creative. Code new personalization modules and version emails to support segmentation strategies
Manage reporting of automated, trigger and transactional emails and implement new product recommendations to improve performance
Execute|deploy various channel marketing initiatives
Adhere to production schedules and deadlines
Collate creative content to produce ultimate send pieces
Interact as needed with vendor partners to execute marketing initiatives
Ensure the creative approval process for design requirements is met prior to submitting
Develop proficiency in necessary systems, such as marketing automation and content management
Other duties as assigned including but not limited to possible reallocation of efforts to other organizations per business need and management request.
Take on additional responsibilities from Email Marketing Managers or Email Marketing leadership