Email Marketing Contractor (Independent Contractor Opportunity)

Iconic Wineries of British Columbia•West Kelowna, BC

1d•Remote

About The Position

We are seeking an experienced Email Marketing Contractor to provide executional support to our Digital Marketing team on a part-time, contract basis (approx. 2–3 days per week). This is an independent contractor engagement, not an employee position. This opportunity is suited for a self-directed professional who operates as a contractor or consultant and is comfortable managing their own schedule, tools, and invoicing. The contractor will support email marketing execution across a portfolio of 6+ BC winery brands—including Mission Hill, CedarCreek, Road 13, Liquidity, Martin’s Lane, CheckMate, and Red Barn—ensuring each brand’s unique voice and story is reflected in both design and copy. You bring a strong execution mindset, thrive in detail-oriented work, and take pride in delivering accurate, high-quality marketing communications.

Requirements

Proven experience as an independent contractor, freelancer, or consultant (preferred)
2–5 years of hands-on experience in email marketing
Strong experience with CRM platforms (ActiveCampaign preferred; similar tools acceptable)
Demonstrated ability to segment audiences and manage lifecycle marketing initiatives
Excellent written communication and copywriting skills, with the ability to adapt tone across multiple brands
Exceptional attention to detail and commitment to accuracy
Ability to manage deadlines independently and deliver work with minimal supervision
Post-secondary education in marketing or equivalent practical experience
Must be legally able to work as an independent contractor in Canada

Nice To Haves

Working knowledge of HTML/CSS for email
Adobe Creative Suite experience
Experience in wine, hospitality, or luxury consumer goods

Responsibilities

Build and deploy ad-hoc and recurring campaign emails across portfolio brands in ActiveCampaign
Write and adapt email copy, including subject lines, preview text, body content, and calls-to-action
Translate brand materials into effective email formats while maintaining brand voice
Conduct thorough QA and testing prior to deployment
Manage approval workflows and schedule deployments (minimum 48-hour approval lead time)
Maintain and update existing automated journeys (e.g., Welcome, Member Welcome, Waitlist, Re-engagement)
Support quarterly updates, including copy refresh, seasonal changes, logic review, and recommendations
Assist with building new journeys based on predefined requirements
Create and maintain audience segments
Manage list cleanup, including bounce handling and suppression logic
Monitor deliverability and flag any issues
Support execution of sunset and engagement policies (in partnership with Digital Marketing Manager)
Ensure compliance elements (unsubscribe links, privacy policy links) are current
Provide support with campaign reporting and performance insights as requested