Email Lifecycle Specialist

RevolutionParts•Tempe, AZ

About The Position

RevolutionParts is seeking a technical, execution-focused Email Lifecycle Specialist to serve as our dedicated Marketo power user. This is a "builder" role where the strategy, messaging, and journey mapping will be provided by our growth and brand teams. The specialist's mission is to take those blueprints and turn them into high-performing, error-free automated programs within Marketo. The role involves hands-on work with tools like Marketo and Salesforce, ensuring marketing technology and campaigns run efficiently.

Requirements

Marketo Certification (Required): Marketo Engage Business Practitioner or greater.
Proven experience building programs from scratch within Marketo (nurture, webinar, gated content, etc.).
Comfortable navigating the sync between Marketo and Salesforce (or similar CRMs) to troubleshoot lead flow issues.
Ability to jump into the code to fix layout shifts, adjust padding, or swap out image URLs within templates.
A "measure twice, cut once" mentality; thriving in a role where accuracy is the primary KPI.
Actively use modern tools — including AI-powered systems — to improve decision-making, productivity, and quality of work.
Using AI tools responsibly to accelerate research, analysis, documentation, and problem-solving.
Exercising strong judgment around data privacy, accuracy, and ethical use.
Continuously learning and adapting as AI capabilities evolve.
Proven examples of using AI to improve outcomes in prior roles is expected.

Responsibilities

Translate marketing briefs into functional Marketo programs, including nurture streams, batch sends, and event-triggered workflows.
Build and update email assets and forms using existing templates.
Set up complex "Smart Campaigns," filters, and triggers to ensure the right audience is targeted based on predefined criteria.
Ensure lead data is flowing correctly through the Marketo-Salesforce sync and that all hidden fields and tracking parameters are firing.
Perform rigorous pre-flight testing, including link checks, rendering tests (Litmus/Email on Acid), and token verification to ensure 100% accuracy.
Manage the global marketing calendar and execute sends according to strict deadlines.
Monitor system health, manage list imports, and handle routine database cleanup tasks.
Build complex email reports based on the data in Marketo and present these reports with recommendations for immediate action to improve email delivery and performance.