EMAIL & LIFECYCLE SPECIALIST

Carter Machinery Careers•Mechanicsville, VA

2d•Onsite

About The Position

Join a Company That’s Built to Elevate You. At Carter Machinery, we don’t just offer jobs - we offer long-term careers defined by purpose, innovation, and impact. We’ve built an award-winning workplace where high achievers thrive, careers grow, and your work truly matters. Our legacy is strong, our vision is bold, and our future is built on investing in the growth and well-being of our people. Whether you're turning a wrench, managing operations, or supporting customers, you play a vital role in powering industries that moves the world forward.

Requirements

Minimum five years of email marketing experience, including hands-on ownership of strategy and execution
Proficiency with a marketing automation / email platform (e.g., Pardot, HubSpot, Salesforce Marketing Cloud, or similar), including segmentation and automated workflows
Strong grasp of email best practices: deliverability, list management, compliance, responsive design, and A/B testing
Comfort interpreting performance data (GA4, platform analytics) and turning it into action — not just reporting it
Excellent organization and attention to detail, with the ability to manage a calendar of concurrent sends and deadlines
Confident partnering across teams and program managers, and comfortable recommending strategic changes

Nice To Haves

SMS / text-message marketing experience
Digital asset management (Bynder or similar)
UTM architecture
B2B / dealer marketing experience

Responsibilities

Own email channel end to end: strategy, roadmap, calendar, segmentation, build, QA, deployment, and reporting
Develop audience segmentation and targeting strategies that deliver right message to right customer across Carter’s lines of business
Build and manage automated journeys and workflows (nurture, lifecycle, triggered, and transactional sends)
Own email design and template standards in partnership with creative team, ensuring every send is on-brand and mobile-first
Manage list health, deliverability, compliance (CAN-SPAM), and sender reputation
Run a consistent testing program (subject lines, content, CTAs, send timing) and turn results into ongoing improvements
Own the email performance reporting rhythm — opens, clicks, conversions, and revenue impact — and push insights back into future planning
Own SMS as Carter launches channel, building program from ground up — platform selection input, opt-in and compliance framework (TCPA), audience strategy, and cadence
Integrate SMS with email into a coordinated, cross-channel lifecycle strategy as it comes online
Own organizational structure and taxonomy for Carter’s digital asset library, ensuring photos and videos are stored, named, tagged, and archived correctly
Maintain a clear, consistent folder and metadata structure in Bynder so assets are easy to find, reuse, and keep on-brand
Establish and document lightweight standards for how new photo and video content is ingested and organized over time
Work in coordination with team to achieve Continuous Improvement goals and objectives
Perform other duties as assigned