Email & Lifecycle Marketing Manager
Independence Pet Group•New York, NY
•Hybrid
About The Position
PTZ Insurance is a subsidiary of Doubtless and is seeking an Email & Lifecycle Marketing Manager to own and evolve our email and SMS marketing strategy across Salesforce Marketing Cloud (SFMC), HubSpot, and SendGrid. This leader will drive acquisition + lifecycle marketing performance by auditing existing customer journeys, optimizing platforms and automation, and building high-performing engagement programs that increase conversion, retention, and customer value.
Requirements
- Thoughtful, strategic, methodical marketer passionate about driving business outcomes through optimized customer journeys. Disciplined, passionate about marketing, innovative and keen to test and learn.
- Experience in Email, CRM, or Lifecycle Marketing, preferably within insurance, financial services, fintech, subscription, or other regulated consumer businesses.
- Deep hands-on experience with Salesforce CRM, Salesforce Marketing Cloud, HubSpot, and/or SendGrid.
- Proven track record improving customer journeys through segmentation, automation, testing, and personalization.
- Strong mix of strategy, analytics, copywriting, and execution.
- Customer-focused, data-driven, and equally comfortable setting the vision and rolling up sleeves to make it happen.
Responsibilities
- Lead the strategic roadmap for email and SMS across acquisition, onboarding, retention, cross-sell, and win-back journeys.
- Conduct a comprehensive audit of all existing journeys, automations, templates, segments, and triggers across SFMC, HubSpot, and SendGrid.
- Identify and implement best practices to create thoughtful, intentional, and highly personalized customer experiences.
- Develop and execute a robust test-and-learn agenda, including subject lines, content, offers, cadence, segmentation, personalization, and customer journeys.
- Partner with Brand, Creative, Analytics, Product, and CRM teams to improve engagement, conversion, retention, and lifetime value.
- Create compelling content and messaging that drives opens, clicks, engagement, and policy conversions.
- Establish lifecycle marketing standards, governance, reporting, and performance benchmarks across brands.
- Leverage customer, behavioral, and transactional data to improve targeting and personalization.
- Monitor performance and deliver actionable insights that continuously improve campaign effectiveness.
- Lead email marketing specialists + dev team.
- Provides coaching and mentorship to team members, giving regular feedback to help shape and define team and individual goals.
Benefits
- Comprehensive full medical, dental and vision Insurance
- Basic Life Insurance at no cost to the employee
- Company paid short-term and long-term disability
- 12 weeks of 100% paid Parental Leave
- Health Savings Account (HSA)
- Flexible Spending Accounts (FSA)
- Retirement savings plan
- Personal Paid Time Off
- Paid holidays and company-wide Wellness Day off
- Paid time off to volunteer at nonprofit organizations
- Pet friendly office environment
- Commuter Benefits
- Group Pet Insurance
- On the job training and skills development
- Employee Assistance Program (EAP)
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
