Email Development Specialist
About The Position
U.S. Bank Payments: Consumer and Small Business (PCS) is seeking an Email Development Specialist to support hands‑on email development and execution. This role is responsible for building, coding, and optimizing, data‑driven email programs in Salesforce Marketing Cloud, supporting bank, partner, and white‑label branded communications. The ideal candidate is a technically skilled email professional who understands how creative, data, automation, and platform capabilities come together to deliver effective email communications. This role partners closely with strategy, creative, and data to support quality, efficiency, and speed to market across the email channel.
Requirements
- Experience with SQL for data segmentation, transformation, and automation
- Experience with HTML and CSS for responsive email development
- Experience supporting marketing automation and enterprise MarTech environments
- Ability to troubleshoot technical issues and support platform performance optimization
- Strong collaboration and communication skills, with the ability to explain technical concepts to non-technical stakeholders
- Comfortable operating as an individual contributor and managing day‑to‑day execution responsibilities
- Bachelor's degree, or equivalent work experience
- Four or more years of related experience in digital marketing
Nice To Haves
- Salesforce Marketing Cloud Expertise
- Hands-on experience with: Email Studio, Journey Builder, Automation Studio, Contact Builder / Data Designer
- Proficiency in AMPscript and SSJS for personalization and dynamic content
Responsibilities
- Develop, code, and deploy responsive, data‑driven email templates using HTML, AMPscript, and Salesforce Marketing Cloud tools.
- Build and execute highly dynamic email solutions, including personalization logic, conditional content, modular template frameworks, and audience segmentation.
- Use Salesforce Marketing Cloud capabilities, including Email Studio, Journey Builder, Automation Studio, and Data Extensions, to create targeted and efficient email programs that support business goals.
- Apply email development best practices, including coding standards, accessibility, rendering, and performance optimization.
- Support process improvements and efficiencies in email development, testing, QA, and deployment workflows.
- Ensure email executions adhere to industry policies, compliance requirements, and CAN‑SPAM regulations.
- Review campaign performance and collaborate with partners to recommend development, template, or structural enhancements that improve results.
- Build strong working relationships with internal partners to support high‑quality execution and continuous improvement.
Benefits
- Healthcare (medical, dental, vision)
- Basic term and optional term life insurance
- Short-term and long-term disability
- Pregnancy disability and parental leave
- 401(k) and employer-funded retirement plan
- Paid vacation (from two to five weeks depending on salary grade and tenure)
- Up to 11 paid holiday opportunities
- Adoption assistance
- Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
