Email Developer

Entertainment Benefits Group•New York, NY

1d•$85,000 - $95,000•Hybrid

About The Position

The Email Developer will be responsible for the coding, creation, execution, scheduling, and analysis of all email programs across multiple platforms and brands. In this role, they will collaborate with internal business partners to execute and scale email campaigns that are critical to driving growth. They will maintain an ongoing awareness of trends and best practices of email design and coding principles. In addition, the email developer will work closely with all members of the Marketing and Product teams in multiple offices to ensure seamless execution.

Requirements

5+ years of hands-on coding and email production experience within an enterprise level Marketing Automation platforms/Email Service Providers, such as Salesforce Marketing Cloud, Zeta Global, etc., ideally in a B2B/ DTC or other high volume email environment
Advanced expertise coding in HTML, CSS, and liquid scripting (or AMPscripting) for use in a variety of custom marketing campaigns
Advanced knowledge in dynamic personalization & audience segmentation
Understands how to utilize ETL data files and data exchanges, such as JSON, APIs, within Marketing Automation Platforms/ESPs
Experience with project management tools (JIRA) required, as well as strong project management skills
Current on the latest email inbox changes, code standards, and industry standards
Able to work proficiently in an independent and collaborative capacity
Ability to manage multiple deadline-oriented projects concurrently and thrive in a fast-paced environment
Excellent verbal and written skills, with proven ability to communicate complex ideas clearly and concisely
Technical/mathematical aptitude; excellent Excel skills
Knowledge of debugging techniques and usage of browser developer tools
Experience in cross-device/browser/OS coding techniques for responsively designed emails
Ability to use Microsoft applications (Word, PowerPoint, Excel & Outlook) effectively for business purposes. Strong Excel skills are required for this role.
Bachelor’s degree or equivalent combination of education and experience

Nice To Haves

Experience with any versioning control (Git, SVN, Gitlab, Github, Bitbucket, etc)
Exposure to other programming languages (TypeScript, Python, or Rust)
Experience with Figma or has worked directly with UX/UI teams
Understanding of VML (Vector Markup Language)
Experience in retail, entertainment, sports and/or travel industry is preferred
Experience using Adobe Analytics, Google Analytics, and other marketing automation platforms
Understanding of CAN-SPAM and email best practices
Previous experience as a Front End Developer

Responsibilities

Develop complex and customized HTML/CSS code, including the following:
Ability to code complex email templates from scratch, modify/update existing templates, and troubleshoot existing email code as needed.
Provide technical guidance and expertise on how to make our emails more automated and personalized, through knowledge of advanced coding and scripting techniques.
Create custom email templates using HTML, CSS, and liquid scripting to create clean, responsive, modular code that can connect and utilize data sources, logic, and segmentation to populate dynamic offers within email campaigns, be it stand-alone campaigns or automated experiences/journeys.
Develop customer experiences/journey flows utilizing logic, rules, and segmentation criteria.
Code with “mobile-first” mindset and adheres industry best practices for email coding and development.
Manage end-to-end email production that supports our eCommerce business – including: coding, development, deployment, and analysis of email campaigns, utilizing a major ESP (i.e., Zeta, Salesforce Marketing Cloud, etc.). This also includes, but is not limited to:
Participating in the QA/QC process for all email campaigns, working with account managers, marketing leads, and developers to ensure all details, links, spelling, products, and content are correct.
Coordinating with cross-functional account managers on campaign assets, reviews and approvals.
Collaborating with merchandising and marketing teams on campaign calendars.
Leverage existing segments and create new custom segments for email deployment utilizing data within the email service provider/platforms. Partner with marketing & data analytics for additional custom segment creation that falls outside the scope of the ESP.
Use problem-solving skills to address and solve technical problems that arise as it relates to email campaigns and CRM projects.
Mentor others on coding standards and perform code reviews.