Email Content Manager

Educational Media Foundation - K-LOVE & Air1 • Franklin, TN

12d • Onsite

About The Position

This role provides leadership for the creation, distribution, optimization, and reporting on branded and campaign content across the email channel. The Email Content Manager is responsible for daily email execution using the Braze platform to build audience segments, construct emails, manage campaigns, and monitor and report on performance. This position operates within the Marketing Department, serving various stakeholders such as Radio Programming, Live Events, Donor Engagement, Technology, Books, Movies, and Podcasts. The role collaborates with the digital team focused on websites, apps, and social media. This is an onsite role located in Franklin, TN. Candidates are asked to share samples of their work.

Requirements

• Bachelor’s degree in digital marketing, Marketing, Digital Media Studies, Computer Science, Communications, or a combination of education/training with relevant experience required.
• Minimum three years’ experience in email or digital marketing.
• Experience creating, optimizing, distributing, and managing email campaigns.
• Experience using email marketing platforms; experience with Braze preferred.
• Experience developing audience segments and automation strategies.
• Knowledge of Adobe Creative Cloud, including Photoshop preferred.
• Experience with project management tools (e.g., Wrike) preferred.
• Experience in digital campaign development with an understanding of performance metrics, best practices, and digital trends (e.g., SEO best practices).
• Experience with A/B testing and implementation of strategies to improve email performance preferred.
• Knowledge of HTML preferred.
• Ability to learn and master new software.
• Solid understanding of copywriting, formatting, and distributing content digitally.
• Detail oriented with experience in AP Style a plus.
• Naturally inclined to make things simpler and more intuitive, sensitive to how UI can help users, sensitive to color, layout, space, icons, and visual hierarchy.
• Ability to look toward the future to keep digital properties cutting-edge and ready for the evolving digital landscape.
• Highly motivated individual who can work in the details, while ensuring the overall program is on strategy.
• A collaborative and flexible style, with strong service mentality. Need to be seen as a team player.
• Excellent interpersonal skills with the ability to develop sincere business/ministry relationships.
• Strong written and verbal communication and presentation skills.
• Demonstrated commitment to the social sector with a passion for our mission and values.

Nice To Haves

• Experience with Braze
• Knowledge of Adobe Creative Cloud, including Photoshop
• Experience with project management tools (e.g., Wrike)
• Experience with A/B testing and implementation of strategies to improve email performance
• Knowledge of HTML
• Experience in AP Style

Responsibilities

• Plan, build, test, schedule, send, and monitor email marketing campaigns.
• Maintain and manage an editorial calendar to plan, organize, and schedule email campaigns, ensuring consistent communication cadence and alignment with broader marketing initiatives.
• Improve, orchestrate, and create emails utilizing provided copy, graphics, links, and other assets.
• Understand and help create rich user experiences involving email and digital platforms.
• Build, edit, and improve audience segments for emails.
• Identify, recommend, and implement best practices for improving engagement rates and optimize campaign results.
• Devise and conduct A/B tests to determine areas to improve subject lines, copy, design, and images.
• Analyze and report on email metrics.
• Work with project management software (e.g., Wrike) to track progress on graphics, copy, and links, and collaborate with designers, producers, and other channel managers.
• Connect and add audience data from internal or third-party data sources.
• Work with stakeholders for all touchpoints of a user’s journey in an email campaign (e.g., landing page, form, confirmation message, confirmation email, follow-up email, etc.), using clear, engaging, and persuasive language.
• Learn and adhere to best practices for email campaigns and industry standards.
• Grow email subscriber lists for K-LOVE brands (i.e., K-LOVE, Air1, Goodsource, K-LOVE Kids).
• Perform other duties as assigned.

Benefits

• Medical Insurance
• Vision Insurance
• Company paid Dental
• Company paid life insurance
• Short term/long term disability insurance
• Company 401k with a generous company match
• Parental leave with Baby Bonding pay
• Generous paid vacation, sick leave and holiday time off
• Amazing company culture that includes exclusive access to concerts, movie premieres, media industry and events.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level