Email Campaign Manager

U.S. Bank • Horsham, PA

4d • $92,820 - $109,200

About The Position

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One. U.S. Bank Payments: Consumer and Small Business (PCS) is seeking an experienced Email Campaign Manager to lead the development, execution, and optimization of email programs and campaigns. This role supports bank, partner, and white-label branded initiatives and is responsible for campaign execution, quality assurance, troubleshooting, and identifying process efficiencies to improve delivery and performance.

Requirements

• Strong project and channel management skills, with exceptional attention to detail and the ability to thrive in a fast-paced environment.
• Deep understanding of email marketing fundamentals, including audience targeting, messaging, creative execution, subject lines, testing, CAN-SPAM compliance, deliverability, and performance measurement.
• Hands-on experience working with dynamic, data-driven email templates.
• Bachelor's degree or equivalent work experience.
• Five or more years of experience in digital marketing or a related field.

Nice To Haves

• Proficiency in Microsoft Office applications.
• Strong attention to detail and excellent organizational, verbal, and written communication skills.
• Basic to intermediate HTML knowledge.
• Experience in financial services or a related industry.

Responsibilities

• Lead the execution of consolidated and ad-hoc email campaigns from concept through launch.
• Partner with Strategy and Creative teams to align business objectives, creative direction, and campaign goals.
• Manage creative-to-data mapping and ensure all required assets are delivered to the email development team.
• Conduct email preview and quality assurance reviews, gather stakeholder feedback, and communicate revisions clearly to the development team.
• Review audit outputs, collect required approvals, and manage workflow processes to ensure campaign readiness and compliance.
• Ensure campaigns adhere to industry best practices while meeting timelines and key milestones.
• Serve as a subject matter expert on email best practices, campaign execution, and performance optimization.
• Analyze campaign results and recommend optimizations to improve future performance.
• Build strong relationships with internal stakeholders and external partners.

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level