Email Automation Specialist - AdFarm

RR46•Guelph, ON

1d•CA$65,000 - CA$70,000•Hybrid

About The Position

At AdFarm, we are driving the evolution of agriculture and hiring the right individuals. We are the bridge between farmers and the brands that serve them. Companies come to us for strategic planning, creative services, public relations, media planning, marketing science, content creation and research. We partner with everyone from crop protection, nutrition and seed companies to technology, sustainability, food and animal health brands. As the Email Automation Specialist at AdFarm, you will play a critical role in shaping and executing email strategies that drive results for our clients. This role has a focus on email development, quality assurance and deployment of automated email campaigns and journeys. Reporting to the Email Automation Strategist, you will collaborate with clients and internal teams to help inform the copy and design based on email best practices and transform these designs into accessible and optimized email builds.

Requirements

Bachelor’s degree in Business, Marketing, Computer Science, or a related field.
3+ years of experience in email development, ideally in an agency setting.
Strong knowledge of email marketing platforms (HubSpot, Marketing Cloud, Mailchimp, ActiveCampaign, etc.).
Ability to respond quickly to trends, cultural moments, and audience behavior shifts.
Proven ability to work effectively with creative, strategy, and client service teams to execute integrated email.
Commitment to ensuring brand consistency, message clarity, and polished outputs.
Proactive in identifying opportunities, experimenting with new approaches, and elevating email.

Responsibilities

Build, test, and deploy emails in platforms such as HubSpot, Marketing Cloud, Mailchimp, and ActiveCampaign, ensuring error-free delivery and consistent rendering across devices and clients. This particular role has a strong emphasis on Salesforce Marketing Cloud email creation.
Implement personalization strategies within email content to maximize relevance and engagement for different audience segments.
Execute A/B and multivariate testing (subject lines, creative elements, send times, etc.) to continually improve performance.
Understand and map customer journeys to create relevant and timely content that guides recipients through the sales funnel.
Analyze email campaign performance data to identify content trends, understand what resonates with audiences, and make data-driven recommendations for campaign optimization.
Collaborate with designers, developers, and account managers to ensure smooth workflow from campaign ideation through execution.
Make HTML/CSS edits when necessary to customize templates or resolve rendering issues.
Stay informed on industry trends, deliverability best practices, and emerging email technologies.