Education Program Manager

University of Kansas•Lawrence, KS

16h•Onsite

About The Position

The Education Program Manager manages all support mechanisms relating to the design, delivery, and performance of professional education and workforce development programs for the Center. This role is responsible for ensuring a portfolio of programs are monitored and tracked from concept through execution, ensuring alignment with market demand, organizational strategy, and revenue goals. The position works cross-functionally with faculty, partners, and clients.

Requirements

Master's degree in related field OR a bachelor's degree in a related field plus 5 years of related experience.
Three years of experience in program management, professional education, workforce development, or related field.
One year of experience in marketing, enrollment strategy, or stakeholder engagement.
Strong written and verbal communication skills as demonstrated through materials and interview process.
This position requires a formal degree in the cited discipline area(s) to ensure that candidates have advanced knowledge, analytical skills and professional competencies necessary to perform the duties of the position.
The level of degree is commonly recognized as the standard qualification for similar roles in the public and private sector, ensuring that the university remains competitive with industry aligned practices, enhances collaboration with external partners, and supports the delivery of services and programs that meet professional and market-driven expectations.

Nice To Haves

Master’s degree in business administration, Public Administration, or Project Management or related field.
Experience in higher education or professional development environments, as evidenced by application materials.
Experience with CRM systems (HubSpot or similar), as evidenced by application materials.
Experience developing proposals or managing external partnerships, as evidenced by application materials.

Responsibilities

Execute marketing plans for the Center programs and offerings.
Draft and format marketing materials, including program descriptions, promotional emails, and social media content.
Develop and execute integrated marketing strategies to achieve enrollment and revenue targets.
Produce marketing materials including social media images, website graphics, and promotional flyers.
Maintain a marketing calendar outlining promotional activities, timelines, and outreach schedules.
Oversee development of marketing assets and messaging aligned to target audiences.
Maintain enrollment tracking (HubSpot) mechanisms for upcoming programs and workshops.
Assist with collecting testimonials, participant feedback, and program success stories for marketing use.
Coordinate communication with registrants including confirmation messages, reminders, and follow-up materials – HubSpot.
Support post-program communications including participant surveys and follow-up engagement opportunities.
Manage the full lifecycle of professional education programs from design through evaluation, including space logistics, technology needs, and participant communications.
Prepare scopes of work, timelines, and deliverable summaries for professional education and consulting projects.
Maintain the Center’s customer relationship management (CRM) system, including data entry and contact management.
Maintain and update website content related to Center offerings.
Lead development of proposals for professional education programs, consulting engagements, and workforce initiatives.
Compile background research, data, and organizational information required for proposal development.
Conduct market analysis to identify new program opportunities and revenue streams.
Develop scopes of work, pricing models, and program structures aligned with CWE strategy.
Track and manage pipeline of opportunities and revenue projections.
Maintain HubSpot tracking system for proposal opportunities, deadlines, and submissions.
Use CRM software and program data to monitor performance, enrollment trends, and program effectiveness.
Develop reporting mechanisms and dashboards to increase leadership decision-making.
Maintains budgets, transactions, cost centers, payment links through HubSpot, and JRC processes.
Identify opportunities for program improvement and expansion.
Support long-term strategy through data-informed insights.