Education Digital Content Specialist

KET-Kentucky Educational Television • Lexington, KY

3d • Onsite

About The Position

Kentucky Educational Television (KET) is seeking an Education Digital Content Specialist for a full-time position in Lexington, Kentucky. KET is Kentucky's only statewide media organization, reaching over two million people weekly and broadcasting into eight states. In addition to PBS programming, KET produces local content and educational resources. This role offers a unique opportunity to work with a respected public media team, supporting public affairs and general productions. The specialist will produce and manage education-focused digital content to increase awareness, use, and impact of KET learning resources, professional learning, products, and services, translating priorities into platform-optimized digital storytelling. KET's facilities are located in a desirable area with affordable living and cultural attractions. This is a chance to join an excellent Education team and grow with a respected public media organization.

Requirements

• Bachelor’s degree in education, instructional design, communications, marketing, journalism, media production, or a related discipline; or an equivalent combination of education, training, and experience.
• Strong understanding of digital distribution platforms and best practices, including content packaging for websites, email, YouTube, and social media.
• Ability to professionally edit video in a timely and efficient manner; comfort with basic production workflows (shooting, logging, file organization, archiving).
• Demonstrated project management skills, including organizing multiple priorities, timelines, and stakeholders.
• Excellent writing and editing skills, with strong attention to detail and the ability to translate education concepts into clear, audience-centered messaging.
• Ability to collaborate effectively across departments while also working independently to move projects forward.
• Commitment to accuracy, accessibility, and quality control.
• Ability to lift and move up to 40 lbs.
• Professional dress required.

Nice To Haves

• Two plus years of related professional experience creating and/or managing digital content.
• Experience supporting education or public service content.

Responsibilities

• Produce and manage education focused digital content that increases awareness, use, and impact of KET learning resources, professional learning, products and services.
• Translate priorities into platform-optimized digital storytelling.
• Plan and deliver Education-led digital content that supports KET Education initiatives and meets platform best practices.
• Create education-focused digital-first and digital-exclusive content using basic video and image production techniques for distribution across KET.org, newsletters, PBS LearningMedia, YouTube, email, social media, and other platforms.
• Package and optimize Education content for distribution by selecting clips, writing titles/captions, drafting descriptions, applying metadata/SEO, and coordinating captioning/transcripts and other accessibility steps.
• Coordinate Education production workflows with Production, Marketing, and Graphics to ensure brand alignment, technical quality control, alignment to platform requirements, and accuracy of information.
• Monitor and report Education content performance (reach, engagement, click-throughs, conversions where applicable, etc.) and use insights to recommend adjustments to content formats, messaging, and distribution.
• Research emerging trends in digital learning content and educator engagement to maximize awareness and impact of KET services.

Benefits

• Paid time off
• Several health insurance plan selections
• Retirement savings options

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level