Editorial Director

MinIO

About The Position

MinIO is seeking an Editorial Director to own the company's editorial strategy and content marketing from beginning to end. This role requires a communications leader who can develop a six-month editorial strategy across various media, draft executive communications, produce customer videos, and craft narratives for AI infrastructure. The Editorial Director will be responsible for setting direction, creating content, managing the budget and results, measuring outcomes, and iterating quickly. This position reports to the Vice President of Brand and Communications and requires an exceptional writer and editor capable of translating technical concepts into clear, compelling, and credible narratives for both technical and business audiences. The role also demands strong operational and collaborative skills, including the ability to leverage AI in marketing, manage an editorial calendar, oversee a budget, and implement a measurement framework tied to business impact. The position operates at the fast pace of a dynamic AI infrastructure company.

Requirements

10+ years in editorial and content marketing, including 6+ years in a high-growth B2B technology, AI, or infrastructure software environment.
Proven track record of scaling content programs and the data to show it.
Exceptional writer and editor who can translate complex technical concepts into narratives that resonate across audiences, from engineers to executives to industry press and investors, and elevate the MinIO brand story in the process.
Strong attention to detail is non-negotiable.
Deep hands-on experience across LinkedIn, X, and YouTube.
Fluency in content management systems, marketing automation, and AI-assisted production tools.
Strong working knowledge of SEO and generative engine optimization (GEO) best practices.
Familiarity with AI, cloud computing, data infrastructure, or storage technologies.
Sound judgment, strong project management instincts, and a collaborative, proactive approach.

Responsibilities

Lead a comprehensive editorial strategy that aligns with MinIO's corporate brand and narrative, balancing long-range planning with the agility to execute and reinvent as the market moves.
Translate deeply technical concepts and customer stories into compelling storylines that carry across MinIO's channels and advance the company vision, set content strategy for major corporate and product moments, and develop owned platforms that sharpen a distinct MinIO point of view.
Create, maintain, and drive an editorial calendar that delivers consistent, high-quality content across all channels, with clear accountability for deadlines and standards.
Partner with web, PR, and social media teams to drive editorial across owned, earned, and social media.
Craft exceptional content across formats: social posts, blog articles, video scripts, executive POVs, newsletters, and other assets that feed the demand funnel.
Serve as the company's brand copy editor with sharp attention to detail, producing work that reflects the MinIO brand voice and earns the trust of a technical enterprise audience.
Storyboard and executive-produce engaging video and visual storytelling featured across MinIO's owned and social channels, including min.io.
Partner across brand marketing and communications, product marketing, and sales to translate cross-functional priorities into content that is on-message, on-time, and balanced between brand awareness and GTM acceleration.
Proactively develop differentiated blog and content strategies for product launches and major announcements, acting as the connective tissue between what the product does and why the market should care.
Manage content marketing agencies and contract resources as required.
Own the KPIs and measurement system for editorial and content, selecting indicators that track real progress rather than activity.
Own the content budget, allocating resources across a lean bench of AI tools, content production, and paid distribution to maximize ROI.
Deliver regular, data-driven reporting that communicates results and makes a clear case for resource decisions.
Leverage AI tools thoughtfully across the full content workflow (writing, editing, video production) to raise both the quality and the velocity of output.
Continuously optimize based on performance data, bringing a test-and-learn mindset to every channel.
Provide senior oversight over content MinIO produces while raising the visibility and value of powerful editorial across the organization.
Collaborate and partner closely with communications, product marketing, brand, and sales teams to ensure editorial and content programming is tightly integrated with company-wide priorities.
Help colleagues across departments understand how to engage with, contribute to, and amplify what the team is building.