Editor, Newsletters

Dotdash Meredith

1d•$55,000 - $58,000•Hybrid

About The Position

Execute content marketing strategy in a cross-functional environment including email, browser push notifications, and other audience retention initiatives to maximize web traffic, revenue, and other goals as defined, for People.inc digital properties. Will write strategic, engaging content for newsletters, browser push notification campaigns, experiences and other strategies to drive online engagement for People Inc brands. Will communicate regularly with online editorial, email, social media & editorial analytics teams to optimize engagement and key metrics that align with department goals. In addition, will assist with educating editorial teams about how to use data to create persistent audience engagement and growth, and make recommendations for new strategies to meet goals.

Requirements

Bachelor’s degree, preferably in journalism or communications, or equivalent training and/or experience.
Professional experience or internship experience preferred
Digital marketing and/or social experience preferred.
Fundamental understanding of the web, user-generated content tools and social media.
Good critical thinking, analytical, and problem-solving skills are necessary.
Must possess an understanding of basic Excel and/or Google Sheets functionality.
An interest in emerging trends within the email and/or social industry.
Must be detail-oriented and have strong organizational skills.
Ability to collaborate and build relationships with internal stakeholders.
Excellent time management skills for multiple projects with a range of scope.

Nice To Haves

Experience with Google Analytics, MicroStrategy, or Looker preferred.

Responsibilities

Build audience interactions through data-driven content selection and distribution via email, browser and push notifications, and other channels of engagement
Create and maintain a content plan for newsletter programs as assigned
Communicate effectively with editorial, production, and analytics teams to develop email content and deploy messages that align with achieving business goals
Utilize reporting tools to determine content strategy and plan that drives business goals such as site traffic, pageviews, and revenue.
Optimize content using accurate analysis of performance data
Use data and analysis to inform decision-making around content selection to maximize marketing performance
Assist in developing editorial analytics and reporting for People Inc editorial teams to and work closely with brands to optimize content and new content creation
Assist with developing marketing copy that drives conversion for programs such as subscriptions, video and other editorial products
Coordinate with production team to ensure accuracy of all deployments
All other projects as required to meet traffic and revenue goals