Senior Economist

Amazon • Austin, TX

1d • Remote

About The Position

AWS Marketing is seeking an Economist to develop the science behind measuring and optimizing brand awareness investment. This is a unique opportunity to build a brand measurement capability from the ground up, defining frameworks, methodologies, and best practices for AWS's upper-funnel investment. The role involves working at the intersection of economics, marketing science, and business strategy to answer critical questions about brand investment, its impact on customer preferences and conversion costs, and its synergy with demand generation efforts. This position requires a blend of consulting and analytical skills, involving framing investment questions, presenting findings to senior leadership, and developing a novel approach tailored for AWS in the B2B marketing space.

Requirements

• PhD in economics or equivalent
• Experience in analytics and applied economics
• Experience in developing and executing an analytic vision to solve business-relevant problems
• Experience in building statistical models using R, Python, STATA, or a related software
• Experience in industry, consulting, government or academic research
• Experience managing and measuring marketing performance in various channels
• Experience presenting to senior leadership
• Knowledge of modern machine learning methods and their integration with econometric approaches

Responsibilities

• Design and build a rigorous measurement framework for brand and upper-funnel marketing investment at AWS
• Develop econometric models to estimate the causal impact of brand awareness on customer preferences, acquisition costs, and revenue
• Quantify the optimal level of brand investment and the returns relative to other marketing channels
• Connect upper-funnel brand metrics (e.g., aided/unaided awareness, consideration, salience) to downstream business outcomes including revenue and customer lifetime value
• Apply causal inference methods suited to long-horizon, slow-moving brand effects — distinguishing these from the shorter feedback loops of performance marketing
• Partner with marketing leaders, finance, and strategy teams to translate findings into actionable investment recommendations
• Consult with business stakeholders to frame brand investment tradeoffs and communicate results with clarity and credibility
• Stay current on brand measurement literature and bring best practices from academia, consulting, and industry into AWS's approach
• Collaborate with data scientists and engineers to operationalize models and integrate brand measurement into existing marketing science products

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave
• sign-on payments
• restricted stock units (RSUs)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Ph.D. or professional degree