About The Position

The City of Pikeville is seeking a motivated, tech-savvy college student for an internship focused on Economic Development and Tourism. This role offers a unique opportunity to work at the intersection of data analytics and municipal growth. The primary focus will be leveraging Placer.ai, a cutting-edge location intelligence platform, to drive data-informed decisions for the city’s future. This internship is ideal for students majoring in Business, Marketing, Tourism, Data Analytics, or Public Administration who want to gain "real-world" experience in how data fuels community development.

Requirements

  • Student currently enrolled at the University of Pikeville, preferably with a focus on Business, Tourism, or a related field.
  • Student should be eligible for Federal Work Study.
  • Proficiency in Microsoft Office (Excel, PowerPoint) and a high level of comfort learning new software platforms like Placer.ai.
  • An interest in "solving the puzzle" of economic growth through data.
  • Willingness to jump into various projects, from high-level data reporting to hands-on event support.

Nice To Haves

  • Tech-savvy

Responsibilities

  • Utilize the Placer.ai platform to monitor and analyze foot traffic patterns, visitor demographics, and consumer behavior at city events and key geographic areas.
  • Conduct comparative research between Pikeville’s restaurants, retailers, and hotels and those in peer cities to identify market gaps and opportunities.
  • Track and report on past and present attendance trends for major city events to measure economic impact.
  • Synthesize complex data into clear, professional information packets for the City Commission and prospective businesses looking to relocate to Pikeville.
  • Assist in creating data-driven reports for existing local businesses to help them understand market trends and optimize their operations.
  • Provide on-site support during city-sponsored events, ensuring smooth execution and public engagement.
  • Assist with essential administrative tasks within the general office, utilities, or finance departments based on departmental needs and intern skill sets.

Benefits

  • Course credit for internship work (2-6 credit hours based on hours worked)
  • Opportunity to gain "real-world" experience in economic development and tourism
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