eCommerce Site Merchandising Specialist

Dorman Products•Madison, IN

About The Position

SuperATV, now part of the Dorman team, is seeking an eCommerce Site Merchandising Specialist. This role is responsible for the customer-facing experience of the eCommerce site, focusing on on-site merchandising, customer experience optimization, platform fluency, and data-driven decision-making to enhance product discovery, engagement, and conversion. The Specialist will manage the entire shopping journey, including homepage layout, category structure, promotional execution, campaign landing pages, and overall merchandising performance. SuperATV is a premier provider of ATV and UTV accessories, dedicated to enhancing off-road experiences. Dorman, a publicly traded company (DORM), has over 3,800 employees across 29 locations and achieved $2.13 billion in revenue in 2025. Dorman values employee contributions and encourages authenticity, new ideas, diverse perspectives, and career growth.

Requirements

3+ years of experience in eCommerce UX or merchandising.
Experience in a customer-facing business such as a retailer or brand.
Proficiency in eCommerce platforms (e.g., Magento, Shopify).
Strong technical aptitude with hands-on experience using site search platforms, Dynamic Yield or other A/B testing/personalization tools, CMS tools, merchandising tools, analytics platforms, and light HTML/CSS.
Strong attention to detail with a blend of customer-first and performance-oriented thinking.
Effective communicator and collaborator across marketing, content, eCommerce, and technical teams.

Responsibilities

Own and optimize the customer-facing eCommerce experience across homepage, category, product listing, product detail, promotional, and campaign landing pages.
Execute site merchandising strategies that support revenue, conversion rate, AOV, engagement, product sell-through, brand storytelling, and business priorities.
Build, merchandise, manage, and QA homepage content, category pages, campaign landing pages, promotions, coupons, pricing updates, merchandising rules, and on-site messaging within Adobe/Magento/Shopify.
Optimize product presentation, category structure, navigation, filtering, sorting, site search, merchandising rules, Dynamic Yield personalization, and cross-sell opportunities to improve targeting, discoverability, and the shopping journey.
Analyze site performance, user behavior, conversion data, and merchandising results using tools such as GA4 and Mouseflow to identify opportunities and recommend actions.
Support test-and-learn opportunities, including A/B tests, merchandising experiments, UX enhancements, mobile optimization, and landing page improvements.
Partner with marketing, product, pricing, content, and development teams to translate commercial priorities, promotional plans, inventory needs, and customer insights into clear on-site execution.
Research competitive site experiences and eCommerce merchandising best practices to inform future improvements.