eCommerce Site Manager, Hydro Flask

Steel Technology•Bend, OR

9d•Hybrid

About The Position

The Ecommerce Manager is a key leader who is accountable for managing the DTC Ecommerce revenue and the overall conversion funnel of our Hydro Flask dotcom website. This role will partner with various teams including Brand Marketing, Product Development, Brand Creative, I.T., Sales, Finance, Customer Service and more to ensure our owned brand DTC website continue to meet/ exceed key business goals. Drive the development and execution of a robust DTC Ecommerce strategy, factoring in industry trends, best practices, competitive strength/weaknesses, governing policies, and regulations to drive continued growth and expansion of Health & Home’s US direct-to-consumer business. Develop and manage DTC Ecommerce website product strategy. Develop and manage programs that drive site conversion and repeat visit. Develop and manage site promotion and merchandising strategies. Partner with category and digital experience teams to influence hydroflask.com website product portfolio strategy and create unique product offerings and DTC exclusives. Partner with digital marketing for consumer acquisition, retention and loyalty strategies. Achieve targeted DTC Ecommerce sales plans, align on key KPIs to deliver the functional goals for the business and manage those KPIs in support of the ongoing plan. Set goals for the business in alignment with company’s strategy and prepare a plan/budget to meet or exceed goals. Monthly revenue, profitability & KPI forecasting/reporting. Budget management and accountability. Accountability to marketing/promotional calendar. Partner with Performance Marketing, Category Marketing, Brand Strategy, Digital Experience, Data Analyst, Finance, Sales and CS to develop and drive marketing plans. Partner with Performance Marketing to provide regular DTC Ecommerce forecasting updates to Finance and Operations, working with Sales and Ops to manage inventory needs. Manage and monitor the DTC online store performance and consumer experience. Contribute to the overall technology and site roadmap for owner brand websites, keeping up with trends such as mobile, subscriptions, evolving digital UX/UI design. Assist in the identification, selection , and implementation of new functionality or 3rd party tool integration for the websites that will positively impact revenue and drive conversions. Own the end-to-end performance of Health and Home owned brand websites, working with Analytics to report on site KPIs and identifying opportunities for improvement and optimization. Partner with Performance Marketing, Category Marketing, Brand Strategy, Digital Experience, Data Analyst, Finance, Sales and Ops to develop and drive merchandising plans and execute on marketing plans. Provide input into the overall prioritization process for evaluating new site features and enhancements, structuring appropriate experimentation roadmap. Partner with Product Development on the evolution and continued growth of emerging categories and products. Partner with other members of the Digital Experience team and IT to ensure site roadmap and performance KPIs are met and exceeded. Partner with Growth Marketing, DTC Analyst and IT to ensure correct tracking is in place on sites for accurate revenue, conversion and goal reporting. Management and monitoring of promo codes across brand sites. Working in close partnership with other roles and team members across the Consumer Experience team via Helen of Troy’s values and culture approaches to effectively achieve your goals and priorities. Provide expertise to influence overarching marketing strategies that will align with shared DTC goals. Ensure DTC Ecommerce priorities, goals and values are supported within your team. Provides indirect leadership to Digital Experience team members regarding best-in-class Ecommerce consumer experience. Exhibit and foster best practices regarding effective time use/meeting, communication, and cross-functional teamwork. Celebrate and recognize team members on a regular basis. Hire, train, and mentor a full time Ecommerce coordinator and assist them in driving the business and maintaining a best-in-class DTC website.

Requirements

Bachelor’s degree
3 + years of experience with progressive responsibilities for DTC Ecommerce
Experience indirectly managing, mentoring, and influencing team members with track record of building and maintaining effective working relationships across functional divisions within an organization to enable success
Authorized to work in the United States on a full-time basis
Passion for driving eCommerce revenue with prior relevant roles
Aptitude for analytical and data-driven thinking
Strong organizational skills with the ability to prioritize and manage multiple projects at once
Self-motivated with a track record showing a “can-do” attitude and a passion for your work
Flexible and responsive to change
Presentation, oral and written communication skills
Ability to maintain strict confidentiality with privileged information, work well with others and handle a fast-paced environment

Nice To Haves

Knowledge of digital marketing and the current marketing technology landscape

Responsibilities

Manage the DTC Ecommerce revenue and the overall conversion funnel of the Hydro Flask dotcom website.
Partner with various teams including Brand Marketing, Product Development, Brand Creative, I.T., Sales, Finance, Customer Service to ensure DTC website meets/exceeds business goals.
Drive the development and execution of a robust DTC Ecommerce strategy.
Develop and manage DTC Ecommerce website product strategy.
Develop and manage programs that drive site conversion and repeat visits.
Develop and manage site promotion and merchandising strategies.
Partner with category and digital experience teams to influence hydroflask.com website product portfolio strategy and create unique product offerings and DTC exclusives.
Partner with digital marketing for consumer acquisition, retention and loyalty strategies.
Achieve targeted DTC Ecommerce sales plans and manage KPIs.
Set goals for the business in alignment with company’s strategy and prepare a plan/budget to meet or exceed goals.
Perform monthly revenue, profitability & KPI forecasting/reporting.
Manage budget and accountability.
Accountability to marketing/promotional calendar.
Partner with Performance Marketing, Category Marketing, Brand Strategy, Digital Experience, Data Analyst, Finance, Sales and CS to develop and drive marketing plans.
Provide regular DTC Ecommerce forecasting updates to Finance and Operations, working with Sales and Ops to manage inventory needs.
Manage and monitor the DTC online store performance and consumer experience.
Contribute to the overall technology and site roadmap for owner brand websites.
Assist in the identification, selection, and implementation of new functionality or 3rd party tool integration for the websites.
Own the end-to-end performance of Health and Home owned brand websites, reporting on site KPIs and identifying opportunities for improvement and optimization.
Provide input into the overall prioritization process for evaluating new site features and enhancements.
Partner with Product Development on the evolution and continued growth of emerging categories and products.
Ensure site roadmap and performance KPIs are met and exceeded.
Ensure correct tracking is in place on sites for accurate revenue, conversion and goal reporting.
Manage and monitor promo codes across brand sites.
Provide expertise to influence overarching marketing strategies that will align with shared DTC goals.
Ensure DTC Ecommerce priorities, goals and values are supported within your team.
Provide indirect leadership to Digital Experience team members regarding best-in-class Ecommerce consumer experience.
Exhibit and foster best practices regarding effective time use/meeting, communication, and cross-functional teamwork.
Celebrate and recognize team members on a regular basis.
Hire, train, and mentor a full time Ecommerce coordinator and assist them in driving the business and maintaining a best-in-class DTC website.