eCommerce Retail Media Manager - Chicago, IL

BEECH-NUT NUTRITION COMPANY•Amsterdam, NY

12d•$90,000 - $125,000•Remote

About The Position

The E-Commerce Retail Media Manager will lead retail media strategy, execution, and performance across key retail media networks, driving sales growth, maximizing advertising ROI, and increasing brand visibility throughout the shopper journey. This role requires hands-on experience with platforms such as Walmart Connect, Roundel, Amazon Ads, and other retail media networks, as well as managing agency partnerships. The ideal candidate brings strong analytical skills, digital marketing expertise, and a deep understanding of eCommerce, shopper marketing, and the CPG industry. As the company's retail media expert, this individual will partner closely with Sales, Marketing, Category Management, Finance, and agency partners to deliver measurable business results. This remote position is based in the Chicago, Illinois area and reports to the Director of E-Commerce.

Requirements

Bachelors Degree in Marketing, Business or other related fields.
5+ years of experience in Retail Media, eCommerce Marketing, Digital Marketing, Shopper Marketing, or Media Planning.
Minimum of 3 years’ experience working with Walmart Connect, Roundel & Amazon Ads
“Hands on Keys” experience in WMC Ad Center, Amazon Ads or similar highly preferred
Experience within Consumer Packaged Goods (CPG), Food & Beverage, Retail, or eCommerce environments preferred.
Understanding of digital shelf optimization and omnichannel commerce
Strong strategic thinking combined with hands-on execution – able to translate vision into results
Consumer-first mindset with deep understanding of modern family, parenting and snacking behaviors
Analytical and financial acumen
Strong communication and presentation skills

Responsibilities

Develop and execute annual retail media strategies and investment plans, including budget allocation by customer, brand, and product segment.
Manage retail media campaigns across key platforms including Walmart Connect, Amazon Ads, Roundel, Kroger Precision Marketing, Instacart Ads, and other emerging retail media networks.
Analyze campaign performance against big-picture, sales results, and digital penetration metrics to optimize investments and drive profitable growth.
Own digital shelf visibility by improving search performance, product discoverability, content effectiveness, and conversion across retailer platforms.
Lead a test-and-learn agenda, evaluating new ad formats, targeting strategies, retail media capabilities, and emerging channels – pureplay and omni retailers.
Partner with Marketing to ensure campaigns feature the right products, messaging, and creative assets aligned with brand and business objectives.
Collaborate with Sales on Joint Business Planning and customer growth initiatives, ensuring retail media investments support customer strategies and revenue goals.
Manage relationships with retail media partners and advertising agencies, providing strategic direction, reviewing performance, and identifying optimization opportunities.
Monitor category trends, competitive activity, and retailer innovations to identify opportunities for growth and continuous improvement.
Own creative strategy, briefs and delivery to advertising agency; connect weekly with advertising agency on strategy, performance and results.
Oversee retail media budgets, forecasting, billing & invoice reconciliation, and investment tracking to ensure efficient use of funds.
Develop performance dashboards & KPIs to deliver regular business updates, insights, and strategic recommendations to leadership.
Serve as the internal subject matter expert on retail media, eCommerce advertising, and digital commerce best practices.