eCommerce Product Specialist (Auto Parts Aftermarket / Korean Bilingual) DIR-HLU

BTI Solutions•Brea, CA

1d•Onsite

About The Position

The Product Specialist is responsible for managing and expanding assigned automotive aftermarket product lines through strategic planning, product development, and lifecycle management. The ideal candidate combines strong aftermarket product knowledge, analytical capability, and channel expertise to support growth across traditional Warehouse Distributor (WD) networks and major automotive retail programs. This position works cross-functionally with sales, supply chain, engineering, and marketing teams to develop competitive product programs that meet market demand and drive profitable growth.

Requirements

Automotive aftermarket experience required
Korean language proficiency required
Knowledge of aftermarket catalog standards - ACES and PIES required
Bachelor’s degree in business, Engineering, Automotive Technology, or related field.
5–10 years of experience in product management, category management, or product development in the automotive aftermarket.
Strong understanding of automotive components, vehicle applications, and aftermarket product lifecycle management.
Experience supporting traditional Warehouse Distributor (WD) networks and large automotive retailer channels.
Strong analytical, problem-solving, and project management skills.
Excellent communication and cross-functional collaboration abilities.
Proficiency in BI Tools, Advanced Excel Functions, Catalog Systems, and ERP Systems.
Vendor Management
Time Management and Prioritization

Nice To Haves

Experience working with major automotive aftermarket retailers such as AutoZone, O'Reilly Auto Parts, Advance Auto Parts, or NAPA Auto Parts.
Experience working with major WD groups such as Parts Authority, Federated Auto Parts, or The Automotive Parts Services Group (APSG).
Knowledge of aftermarket catalog standards (ACES / PIES).
Experience launching or managing private label or OE-alternative automotive product lines.

Responsibilities

Develop and execute product strategies aligned with company growth objectives.
Conduct ongoing analysis of automotive aftermarket trends and competitive product offerings.
Evaluate competitor pricing, product coverage, and brand positioning.
Provide actionable insights and recommendations to strengthen competitive advantage.
Collaborate with engineering, sourcing, and quality teams to develop new aftermarket parts.
Define product specifications, application coverage, and quality standards.
Manage new product launches including catalog data, packaging, and sales enablement materials.
Partner with sales teams to support customers including traditional Warehouse Distributors and major automotive retailers.
Provide product training, technical support, and competitive positioning.
Support key customer programs, product presentations, and growth initiatives.
Develop and maintain pricing strategies aligned with market positioning.
Monitor cost structures and margins to ensure product profitability.
Recommend pricing adjustments based on market conditions and competitive analysis.
Maintain accurate product data including vehicle applications and technical specifications.
Support aftermarket catalog standards such as ACES and PIES.
Ensure proper product information distribution across customer platforms and catalog systems.
Manage the full product lifecycle including product introduction, pricing, positioning, and phase-out.
Identify product line gaps and expansion opportunities based on vehicle population and market demand.
Monitor product performance, sales trends, and profitability.