eCommerce Product Manager

Yamaha Motor Corporation, USA•Kennesaw, GA

9d•Onsite

About The Position

Yamaha is seeking to fill an eCommerce Product Manager role for its facility in Kennesaw, GA. The eCommerce Product Manager is accountable for the end-to-end product management and operations of YMUS's eCommerce channel (Yamaha-Motor.com and Shop Yamaha). The role drives platform analytics and conversion funnel optimization, minimizes chargeback and fraud losses, and leads a cross-functional team in a matrixed organization environment to deliver measurable business impact across parts and accessories, apparel, and cross-BU cross-sell activation.

Requirements

Bachelor's degree in Business, Marketing, Information Systems, Computer Science, or related field.
3–5 years of experience in eCommerce product management, digital operations, or related domain.
Demonstrated experience with eCommerce analytics tools (Google Analytics 4, Adobe Analytics, or similar) and conversion funnel optimization.
Experience with payment processing operations, fraud prevention, and chargeback dispute management.
Strong project management skills with proven ability to lead cross-functional initiatives in a matrixed organization environment.
Excellent written and verbal communication skills, including the ability to present operational data and recommendations to senior leadership.

Nice To Haves

Experience with Oracle or Salesforce Commerce Cloud, Marketing Cloud, or similar enterprise commerce platforms
Experience with fraud prevention tools such as Kount
Familiarity with automotive, powersports, marine, or consumer durable goods industries.
Experience with cross-brand or multi-BU eCommerce strategy
Prior experience in a manufacturer / OEM environment with dealer channel considerations.

Responsibilities

Lead end-to-end operations of the YMUS eCommerce channel across Yamaha-Motor.com and Shop Yamaha, working with a cross-functional team including engineering, marketing, customer service, treasury, and business unit stakeholders in a matrixed organization environment.
Own the analytics and conversion funnel for the eCommerce platform — measure and improve customer acquisition, add-to-cart, checkout completion, order value, and repeat purchase behavior. Define and report on the KPIs that drive business impact.
Own chargeback monitoring, review, and remediation — coordinate with Customer Service and Treasury on dispute representment, monitor and tune fraud prevention rules (Kount), and drive continuous improvement to minimize losses.
Manage the product roadmap and backlog for the eCommerce platform — prioritize enhancements based on business impact, technical feasibility, and stakeholder alignment.
Coordinate with business unit stakeholders (Motorsports, Marine, Watercraft, Golf Car, Yamaha-Motor.com corporate) to align platform capabilities with BU-specific commerce needs, including cross-sell activation, excess inventory liquidation, and promotional programs.
Partner with Marketing and Personalization teams on activation and personalization strategy across the eCommerce channel — including audience segmentation, email campaign integration, and identity-driven experiences.
Manage vendor and partner relationships relevant to eCommerce operations — payment processing (Chase), fraud prevention (Kount), platform vendors, and personalization tools.
Contribute to strategic planning and budget cycles for the eCommerce channel, including forecasting, capacity planning, and headcount justification.
Perform other duties as required to support the digital transformation of YMUS commerce operations.