Ecommerce Product Manager

Steinhafels•Waukesha, WI

1d•Onsite

About The Position

Steinhafels is seeking an Ecommerce Product Manager to lead the strategy, performance, and continued growth of steinhafels.com. The role focuses on creating an exceptional online shopping experience, identifying opportunities to increase revenue and conversion, and leading ecommerce initiatives from concept through execution. Based in the company’s Waukesha, Wisconsin corporate office, the position is part of the Marketing team and collaborates with merchandising, IT, and external development partners. The company describes itself as a family-run, 100% employee-owned business founded in 1934.

Requirements

Bachelor’s degree in marketing or a related field.
At least 5 years of product management experience, specifically in a B2C ecommerce environment.
Proficiency in Google Analytics 4, heatmapping tools, and split-testing methodologies.
Proven ability to translate business needs into clear technical specifications.
Experience with UX design best practices and an understanding of consumer behavior in digital retail.

Nice To Haves

Hands-on experience managing and configuring Shopify.

Responsibilities

Define, manage, and execute the product roadmap for the B2C site, balancing quick wins with long-term strategic initiatives.
Own ecommerce performance and establish priorities based on revenue, conversion rate, average order value, customer behavior, and other key performance indicators.
Provide guidance and structure to the Ecommerce team and affiliated departments to align roles and responsibilities.
Establish the testing and optimization strategy for the ecommerce experience, using customer behavior and performance data to prioritize opportunities and measure results.
Oversee the technology stack, including theme architecture, third-party apps, custom integrations with ERP, CRM, and inventory systems, and localized merchandising tools.
Lead initiatives to improve ecommerce KPIs such as average order value, conversion rate, bounce rate, and customer lifetime value, using tools including Google Analytics 4, Hotjar, and Shopify Analytics to inform product decisions.
Support digital campaigns, partner with the creative team on asset implementation, and coordinate external agency partners to deploy bug-free code.
Address ecommerce challenges such as shipping, intuitive product variants for fabrics, sizes, and finishes, and high-consideration visual tools such as 3D views, augmented reality, or room planners.