eCommerce Operations Analyst

SeaWorld•Orlando, FL

About The Position

SeaWorld is a world-renowned leader in the themed-park and entertainment industry. Our success is built on a passion for caring for animals and a dedication to delivering positive, memorable experiences to people from around the world. Were also committed to helping ambitious people achieve their professional best. We're always seeking exceptionally skilled and knowledgeable individuals to join our team. What you get to do: As the eCommerce Operations Analyst, you will be responsible for implementing the company’s ecommerce strategy. You will be accountable for creating demand and driving ecommerce revenue for the parks. You will work closely with internal stakeholders and will champion ecommerce best practices across the company through deep expertise, earned influence and effective change management.

Requirements

Bachelor’s degree in Marketing or related field
5+ years of marketing experience.
2+ years of experience in digital marketing or project management.
Excellent communication skills (written and oral) with an ability to adapt communication style to a number of different audiences.
Ability to manage and prioritize diverse projects.
Enthusiastic and confident change-agent with the ability to work in a demanding and fast paced environment.

Nice To Haves

MBA or related post-graduate degree preferred.
Experience with SiteCore or similar Content Management System, with a working knowledge of HTML, Google Analytics (or equivalent) is strongly preferred.

Responsibilities

Implement ecommerce best practices to improve online guest experience, increase revenue performance and ensure that the level of investment is consistent with expected ROI.
Organizes and maintains calendar for eCommerce products, landing pages, special initiatives, etc. (Includes configuration and development within content management system, graphic changes, merchandising strategy, testing and optimization).
Builds and maintains eCommerce products, ensuring all are updated according to established specifications and timeframes.
Maintains and grows awareness of digital marketing trends and the implications that these technologies have on marketing to the company’s target consumer.
Supports web/mobile and eCommerce creative development and redesign efforts.
Works closely with Park and corporate leadership teams to align business goals supporting ecommerce needs for all park websites.
Proactively investigate website traffic shifts and trends using Google Analytics and other reporting tools, and provide solutions for upcoming challenges.
Provides insights, trends and best practices to drive ecommerce performance.
Provides support to the Manager on a variety of projects including budgets and trending reports.
Performs other duties as assigned.