eCommerce, Merchandising Specialist I
About The Position
The Bradford Group family of brands is a world leader in new product development, selling joy for over 50 years. Our global organization consists of several business divisions ranging from jewelry, apparel, to collectible coins and so much more. We concept, create, design and market our creative products directly to our customers, and leverage licenses with the biggest names in entertainment and sports to bring unique and curated products to our customers across the globe. We are seeking an eCommerce Merchandising Specialist I who will be responsible for executing merchandising strategies that enhance the online customer experience and drive engagement and sales. This role takes ownership of select site areas and supports optimization efforts through data analysis and cross-functional collaboration. This position bridges execution and strategy-building foundational expertise in site merchandising, user experience, and performance analysis.
Requirements
- Bachelor’s degree in Business, Liberal Arts, or related field
- 2+ years of experience in eCommerce, site merchandising, or digital marketing
- Strong analytical skills with the ability to interpret and act on performance data
- Solid understanding of eCommerce merchandising fundamentals and customer experience
- Familiarity with analytics tools (e.g., Google Analytics) and testing methodologies
- Ability to manage multiple priorities in a fast-paced environment
- Strong collaboration and communication skills
- Familiarity with Power Automate and emerging AI-based technologies
Responsibilities
- Execute merchandising strategies for assigned categories and site areas
- Support homepage planning and assist in executing updates aligned with campaigns and promotions
- Partner with Designers and Developers to implement site content and layout updates
- Identify opportunities to improve product discovery and customer experience within assigned categories
- Analyze site performance data (conversion, engagement, product performance) and recommend improvements
- Collaborate with marketing teams to align on-site experiences with campaigns
- Assist in A/B test execution and track performance outcomes
- Ensure site content aligns with SEO best practices and taxonomy standards
- Monitor site experience for accuracy and usability; proactively address issues
- Share insights and recommendations with the team to support performance improvements
- Leverage emerging AI tools and automation technologies to streamline workflows, enhance marketing operations, and identify opportunities for process improvement and efficiency
Benefits
- Employee Stock Ownership Plan (ESOP)
- Professional Development Program
- Mentor Program
- LinkedIn Learning
- Hybrid environment (onsite/remote)
- Generous, front-loaded PTO
- Holiday package
- Corporate wellness initiatives
- Annual health fair
- Onsite fitness center
- Business Casual Work Environment
- Health and Dental Insurance
- Vision
- Life Insurance
- Disability Insurance
- Paid Time Off (PTO)
- Direct Deposit
- Credit Union
- Flexible Spending Accounts
- Health Savings Accounts
- Employee Assistance Program
- Employee Referral Bonus Program
- 401(k)
- Profit Sharing
- Tuition Reimbursement
- Toastmaster’s memberships
- Peer Recognition Program
- Product Discounts
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
