Ecommerce Merchandising Manager
About The Position
We're seeking a strategic and execution-oriented E-Commerce Merchandising Manager to own the E-commerce brand experience across our portfolio of five home renovation brands — American Tin Ceilings, Baseboarders, Reggio Registers, Madelyn Carter, and Vent Covers Unlimited. This role carries dedicated brand and product strategy and website UX/UI ownership for American Tin Ceilings and Reggio Registers, while contributing to eStore health and optimization across all five brands. The ideal candidate brings equal comfort with high-level strategic thinking and hands-on execution — someone who can define a merchandising roadmap in the morning and execute a pricing update in the afternoon. You'll work closely with a merchandising coordinator who supports catalog and data management, and collaborate cross-functionally with SEO, performance marketing, product team, operations, and technology teams to drive conversion and site performance.
Requirements
- 5+ years of eCommerce merchandising experience with direct ownership of brand-owned DTC websites (Shopify strongly preferred)
- Demonstrated ability to operate in both strategic and tactical modes — you're as comfortable building a category roadmap as you are executing a product upload
- Experience managing multi-brand or multi-category eCommerce environments
- Strong command of product catalog management — setup, attributes, pricing, imagery, and content standards
- Proficiency in data analysis and performance reporting; ability to turn metrics into decisions
- Exceptional attention to detail and a process-oriented mindset — you catch errors before they go live
- Strong written and verbal communication skills with the ability to coordinate across multiple cross-functional teams
- Ability to understand product and ecommerce/digital trends and translate them into new product and UX initiatives
- Comfort with margin contribution, sell-through rates, promotional ROI analysis and assortment/channel profitability metrics
Nice To Haves
- Experience with NetSuite or similar ERP systems
- Familiarity with Klaviyo, Canva, and A/B testing tools
- Background in home improvement, home décor, or building materials categories
- Comfort with AI productivity tools and a genuine interest in applying automation to eCommerce workflows
Responsibilities
- Own the eCommerce brand strategy for American Tin Ceilings and Reggio Registers, including brand positioning, category definition, and competitive whitespace analysis
- Lead Shopify strategy and optimization for ATC and RR — pricing architecture, margin tracking, promotional framework, and site performance
- Drive site UX/UI improvements, identifying friction points in the customer journey and partnering with design and development to execute enhancements and A/B test requirements
- Develop and maintain competitive intelligence, monitoring category trends and identifying opportunities to strengthen brand positioning
- Partner with the marketing team on content and imagery needs for best in class brand experience
- Serve as the site update point person for execution across all brands, ensuring listings, imagery, pricing, and content meet merchandising and brand standards – partner with ecommerce coordinator
- Partner with manager to monitor core vital metrics across all brand storefronts, flagging performance issues and driving resolution
- Maintain product listings with accurate specifications, descriptions, and current imagery
- Partner with the merchandising coordinator on catalog data management, including product setup, attribute maintenance, and content QA
- Own newness launches and site optimization initiatives, in partnership with the ecommerce coordinator
- Serve as the merchandising team's liaison to SEO/content, performance marketing, operations/inventory, sales, and design teams as it relates to core projects and brands
- Translate business priorities into actionable site merchandising plans and communicate timelines and dependencies across partners
- Leverage AI-powered tools and automation to increase throughput and improve process consistency across brands
- Track and report on key eCommerce performance metrics using PowerBI and Shopify analytics
- Use data to inform merchandising decisions — from product sequencing to promotional timing to category page structure
- Identify trends and surface actionable insights to the Senior Director of Merchandising on a regular cadence
- Maintain documents and tools to ensure cross functional resources are up to date
Benefits
- Competitive Base Salary in line with market expectations
- Medical, Dental, and Vision plans
- 401(k) Safe Harbor Plan with 4% employer match dollar for dollar
- Paid vacation allocated by position, and numerous paid holidays
- Paid Parental Leave
- Paid Sick Days (based on applicable state laws)
- Employee Discount program across all brands at a price of 10%-20% above cost
- Voluntary Life Insurance & Disability Insurance
- Voluntary Accident & Critical Illness Insurance
- Employee Referral Program w/Monetary Bonus
- Discounts through LifeMart
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
