Ecommerce Merchandising Manager

Dana-Co•New York, NY

4d•Hybrid

About The Position

Dana-co is seeking an experienced Ecommerce Merchandising Manager to drive the growth of its Direct-to-Consumer (DTC) business. This role will focus on creating engaging online shopping experiences, executing high-impact marketing campaigns, and optimizing the customer journey across two intimates and sleepwear websites (Lunya and Lingerie Living). The ideal candidate is an expert in Shopify and Klaviyo, with a strong understanding of merchandising premium brands and executing email/SMS campaigns. This position involves owning the digital storefront, promotional calendar, onsite merchandising, and lifecycle campaign execution, while collaborating with Creative, Marketing, Operations, and Customer Experience teams. The role requires a proactive approach to improving the customer journey, increasing conversion rates, and maintaining the premium brand experience across all touchpoints.

Requirements

Bachelor's degree or equivalent experience
4–7 years of ecommerce, digital merchandising, or digital marketing experience
Expert knowledge of Shopify (Shopify Plus preferred) and Klaviyo
Experience with GA4 and ecommerce reporting
Strong analytical skills, including Excel
Experience managing promotional calendars and product launches
Excellent organization, communication, and project management skills
Ability to manage multiple priorities in a collaborative environment
Experience partnering with designers and developers

Nice To Haves

Experience with luxury, premium, fashion, or digitally native consumer brands
Familiarity with Shopify apps, A/B testing, and personalization

Responsibilities

Own the day-to-day merchandising and health of Shopify storefronts, ensuring customer interactions reflect brand quality and aesthetic.
Manage merchandising across homepage, collection pages, navigation, search, product recommendations, and promotional placements.
Execute new product launches, seasonal collections, and promotional campaigns.
Build and QA collection pages, landing pages, and merchandising updates.
Maintain navigation, filters, search merchandising, and product organization.
Optimize product discovery, cross-selling, upselling, and customer journey flow.
Ensure desktop and mobile experiences are polished, intuitive, and conversion-focused.
Continuously audit the storefront for opportunities to improve conversion rate, average order value, and customer engagement.
Monitor key ecommerce KPIs, including conversion, AOV, revenue, retention, and campaign performance.
Identify opportunities to improve merchandising, customer journeys, and onsite conversion.
Own the execution of lifecycle and promotional marketing across both brands using Klaviyo.
Build and schedule promotional email and SMS campaigns in Klaviyo.
Execute product launches, seasonal campaigns, promotions, and brand announcements.
Manage campaign calendars and deployment schedules.
Perform thorough QA across email, SMS, links, personalization, and segmentation.
Partner with Marketing to support lifecycle initiatives, personalization, A/B testing, and retention strategies.
Monitor campaign performance and identify optimization opportunities.
Own the execution of the promotional calendar across both brands in partnership with Marketing and Creative.
Coordinate homepage updates, promotional banners, landing pages, discount codes, and merchandising updates.
Partner closely with the creative team to ensure assets are delivered on schedule.
Manage campaign launch checklists and cross-functional readiness.
Ensure campaigns launch accurately and on time.
Maintain a best-in-class ecommerce experience through operational excellence.
Own ongoing QA for site content, pricing, promotions, links, inventory visibility, and checkout functionality.
Ensure product information, imagery, specifications, and merchandising assets are accurate and up to date.
Coordinate with developers and external partners to resolve bugs, enhancements, and site improvements.
Develop scalable processes, documentation, and launch checklists that improve consistency and efficiency.