eCommerce Measurement Specialist

North Carolina Education Lottery•Raleigh, NC

2d•Hybrid

About The Position

Love transforming numbers into narratives? As our eCommerce Measurement Specialist, you’ll decode user behavior, refine digital experiences, and guide strategy with powerful insights. Your knowledge of GA4, SAS, and eCommerce KPIs will help shape smarter decisions and stronger conversion outcomes. Come and develop your career in this fun, friendly, and fast-paced environment! The lottery was recently certified as a Great Place to Work. We have also been named a Best-in-Class Employer by Gallagher. Veterans, you are encouraged to apply if you meet the requirements of this role!

Requirements

Bachelor’s Degree in eCommerce, Business, IT, Data Analytics, Economics, or a related field.
Strong academic background in statistics, data interpretation, or web/mobile analytics is highly valued.
Strong experience with Google Analytics 4 (GA4), Google Tag Manager, SAS products, and eCommerce platforms and systems.
Ability to analyze large datasets to identify trends and anomalies.
Deep understanding of eCommerce clickstream metrics and ROI.
Ability to create custom dashboards and monthly reports to communicate complex eCommerce findings to stakeholders in a clear, non-technical way.
Problem-solving mindset and the ability to learn new applications and software.
Experience using project workflow tool such as Smartsheet, Airtable, Jira, etc.
Experience or understanding of working in a structured project framework.
Formal certification in Google Analytics or proficiency in Google Tag Manager (GTM) or SAS products.
Official certifications from eCommerce platforms or the ability to demonstrate in-depth platform knowledge.
Programs focusing on eCommerce, SEO, PPC, or Conversion Rate Optimization (CRO).

Responsibilities

Set up and maintain eCommerce tracking tools to ensure clickstream data accuracy.
Tags, tracks and analyzes eCommerce data, website/app traffic, and behavior to improve online performance, conversion rates, and ROI.
Track key performance indicators (KPIs) like AOV, COA, CLV, CAR and more using tools like Google Analytics and SAS to help drive data-informed strategies and decisions.
Implement A/B testing and interpret data to improve website/app functionality, product pages, checkout flows, payment flows, and end-to-end clickstream experience.
Analyze user behavior to identify pain points and optimize the user experience (UX) to increase conversion and engagement rates.
Track and report on eCommerce key performance indicators (KPIs) such as conversion rates, engagement metrics, promotion customer acquisition costs, and revenue growth.
Monitor, analyze, and report on key eCommerce KPIs to evaluate promotions, campaigns, and user flow effectiveness as well as site/app performance using clickstream data and other digital data.
Translate complex data sets into actionable eCommerce insights and strategic recommendations for clickstream UX teams.
Stay updated on industry eCommerce measurement trends and best practices, applying new clickstream knowledge to improve eCommerce processes and contribute to the company’s overall growth.