eCommerce Marketing Manager (Walmart)

Prestige Brands•Tarrytown, NY

6d•$120,000 - $140,000•Hybrid

About The Position

Prestige Consumer Healthcare is a company that focuses on product innovation and quality in the over-the-counter healthcare and women’s health categories to better improve the lives of our customers and their world. For generations, our trusted brands have helped consumers care for themselves and their loved ones. We are the largest independent provider of over-the-counter products in North America, and we are constantly improving and creating products that match the ever-changing lifestyles and needs of people and families everywhere. JOB SUMMARY: The Sales Manager is responsible for accelerating eCommerce growth through best-in-class digital media and digital shelf strategies and execution. In this position, you will play a critical role as the strategic and operational leader in driving profitable growth primarily on Walmart, but with experience and knowledge of the omnichannel ecosystem (especially Target.com, Costco.com, Kroger.com). You will be responsible for leading the retail media strategy with Walmart in-line with brand strategies, monitoring and optimizing campaign performance, driving the digital shelf and content strategy, managing the retail media budgets, and leading agency team. This position requires a unique combination of strategic leadership, sales experience and hands-on execution; candidates with previous CPG brand management and/or sales experience are a plus.

Requirements

Bachelor's Degree required
4+ years of experience in eCommerce digital media, and/or performance marketing, with a strong preference for brand management experience
Experience working with Walmart Connect and knowledge of how to use Scintilla is highly preferred
Strong strategic thinking combined with hands-on execution in a fast-paced environment; strong ability to prioritize
Ability to tie retailer analytics to retailer media analytics especially Walmart Scintilla and how they can be used to link sales and media performance)
Experience building capabilities, processes, and ways of working that scale across an organization
Excellent communication skills, with the ability to translate complex data into clear business insights and influential recommendations
Demonstrated success managing cross-functional teams and influencing without direct authority across Sales, Brand, and external partners
Demonstrated success managing omnichannel retailer relationships
Experience managing and optimizing multi-million-dollar media budgets with a focus on efficiency and growth
Strong understanding of digital shelf fundamentals, including PDP optimization, SEO, content strategy, and conversion drivers
Deep expertise in advertising ecosystem (Sponsored Products, Sponsored Brands, DSP) and retail search optimization
Proven ability to connect media investment to business outcomes, including experience with attribution models, incrementality testing, and ROI analysis
Advanced analytical skills with experience leveraging tools such as retail analytics platforms, and media reporting dashboards
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
Ability to write reports, business correspondence, and procedure manuals.
Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.
Ability to apply concepts of basic algebra and geometry.
Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
Ability to deal with problems involving several concrete variables in standardized situations.

Nice To Haves

MBA preferred
Previous CPG brand management and/or sales experience are a plus
Experience and knowledge of the omnichannel ecosystem (especially Target.com, Costco.com, Kroger.com)

Responsibilities

Lead the development and execution of the retail media strategy, including Sponsored Ads, DSP, and emerging ad formats to drive incremental sales and share growth
Own the digital shelf for best-in-class execution and with a continuous improvement mindset of PDPs and digital placements to maximize conversion, including SEO/GEO/AEO, A+ content
Partner closely with internal Sales, Brand, and Agency teams and external Customer teams to translate business objectives into data-driven media, content, and assortment plans
Optimize media investment through rigorous performance analysis, including ROAS, incrementality, halo impact, and new-to-brand metrics
Connect marketing & merchandising plans to promotional and tentpole event strategies
Establish forecasting frameworks that connect media investment to sales outcomes, improving predictability and investment efficiency
Identify and scale test-and-learn & learning agenda opportunities across media channels, creative, audience targeting, and retail readines
Build and institutionalize best practices, playbooks, and capabilities across media and digital shelf management
Manage the media budgets, purchase orders and media pricing in comparison to the market, and negotiation of media services, where applicable
Manage agency partners and vendors, ensuring high-quality execution, innovation, and accountability against KPIs
Utilize Walmart’s systems, especially Scintilla to analyze impact of media, sales trends, conversion, and ensure media is delivering to our KPI’s.