eCommerce Marketing Co-Op - Summer 2027

Crown Equipment CorporationNew Bremen, OH

About The Position

This position supports Marketing initiatives for eCommerce campaigns. This is a cross-functional role offering hands-on experience in digital and email marketing, branding, ecommerce merchandising and social media.

Requirements

  • Undergraduate student pursuing a degree in Marketing, Communications, eCommerce or related field
  • Strong writing, research and organizational skills
  • Ability to manage multiple tasks and meet deadlines.
  • Own means of reliable transportation

Responsibilities

  • Assist with maintaining and updating product information, descriptions and images on eCommerce site
  • Monitor eCommerce site performance and help identify opportunities to improve customer experience and conversion rates
  • Assist in analyzing eCommerce metrics, including traffic, sales, conversion rates and customer behavior
  • Help create and maintain reports and dashboards to track key performance indicators (KPIs)
  • Support digital marketing initiatives, including email campaigns, promotions and product launches
  • Collaborate with marketing and product management to ensure accurate and timely eCommerce updates
  • Conduct competitive research and market analysis to identify industry trends and best practices
  • Assist in testing website functionality, troubleshooting issues and documenting enhancements
  • Support special projects and other duties as assigned by the eCommerce Manager
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