eCommerce, Marketing Associate - Search

The Bradford Exchange•Niles, IL

2d•Hybrid

About The Position

The Bradford Group is seeking an eCommerce, Marketing Associate to execute marketing strategies and drive marketing campaigns. This role will collaborate closely with in-house resources and team members, with a specific focus on developing expertise in Paid Search. As part of the digital marketing team, the associate will communicate across different levels of the enterprise and work with various team members and business units.

Requirements

Bachelor's degree in Marketing, Finance, Accounting, Marketing and Technology Management, Mathematics/Statistics, Public Relations, or Communications.
0-2+ years experience, including internship in direct marketing within digital media.
Strong analytical skills and expertise with Microsoft Excel.
Experience with budgeting.
Problem solving and trouble shooting skills.

Nice To Haves

Management of internal or external client relationships is a plus.
Experience presenting to groups or public speaking is a plus.
Familiarity with Power Automate and emerging AI-based technologies.

Responsibilities

Assist with strategic planning, execution and analysis of marketing campaigns for Bradford’s network of sites.
Provide accurate and timely sales and performance reports using industry standard tools.
Work with both internal and external partners to collaborate, optimize, and execute marketing campaigns in line with key performance metrics.
Collaborate with other team members to develop tests and implement performance marketing approaches for various products and programs.
Deliver against set KPIs including engagement and sessions.
Evaluate and recommend new advertising/coordination efforts across internal departments.
Analyze marketing campaigns (by channel, by product, as appropriate), providing strategic insights and recommendations – and presenting them to internal clients.
Support the analysis, reporting and optimizing of paid search programs for Bradford’s network of sites and all “internal” clients, working with team members to plan and execute marketing messages and campaigns in various search engine-marketing channels (e.g. pay-per-click, pay-per-call, paid inclusion and natural search).
Research targeted keywords / search phrases through third party tools and recommending keyword lists.
Research SEO/SEM competitor rankings, positioning, etc.
Quality control / testing for SEM ads and specialized product landing pages.
Leverage emerging AI tools and automation technologies to streamline workflows, enhance marketing operations, and identify opportunities for process improvement and efficiency.