eCommerce Manager, Consumer Retailer.com

Wella Professionals•Calabasas, CA

9h•Hybrid

About The Position

As the Manager of Consumer Retailer.com, you will play a pivotal role in driving the growth and success of our premium beauty brands products across our online retailer platforms. You will be responsible for developing and executing customized e-commerce and marketing plans tailored to the specific needs and strategies of our mass (Target, Walmart) and premium beauty retailer partners (Ulta, Sephora, etc.). This role requires a deep understanding of retailer strategies, marketing levers, and e-commerce best practices and a keen eye for innovation and competition.

Requirements

Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
4+ years of experience in e-commerce, digital marketing, or retail management roles, with a focus on premium beauty products.
Deep understanding of e-commerce best practices, retailer.com platforms, and marketing strategies specific to the premium beauty industry.
Strong analytical skills with the ability to interpret data, derive insights and make data-driven decisions.
Excellent communication and relationship-building skills, with the ability to collaborate effectively with cross-functional teams and external partners.
Proven ability to create clarity from ambiguity, think strategically, and independently lead the development, presentation, and execution of channel growth strategies.

Nice To Haves

MBA preferred.

Responsibilities

Develop a deep understanding of our premium beauty retailer partners' strategies, plans, and key performance indicators.
Identify opportunities to align our brand objectives with retailer strategies and leverage retailer resources to drive mutual growth.
Develop and execute a comprehensive brand and channel plans to grow e-commerce penetration and drive revenue growth through retailer.com platforms.
Customize marketing plans, CRM strategies, and promotional activities to maximize brand visibility and sales.
Work internally and with retail partners to oversee the development and management of high-quality content, including product descriptions, images, videos, and blog posts tailored to retailer.com platforms.
Stay ahead of the competition by monitoring industry trends, consumer preferences, and competitor activities to identify opportunities for differentiation.
Utilize data analytics, performance metrics, and ROI frameworks to evaluate initiatives and optimize results.
Partners with retailer partners to analyze performance data, share insights, and iterate strategies to achieve mutual goals.