US Consumer SMB eCommerce Account Manager

Apple•Cupertino, CA

1d•Hybrid

About The Position

Imagine what you could do here. The people here at Apple don't just create products — they create the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it. Apple's Sales organization generates the revenue needed to fuel our ongoing development of products and services. This in turn, enriches the lives of hundreds of millions of people around the world. Our sales team is, in many ways, the face of Apple to our largest customers. Our US Sales organization partners with strategic channel accounts to unlock new SMB/B2B growth, develop joint go-to-market strategies, and execute programs that expand Apple ecosystem adoption across small and mid-market businesses, Higher Education, and enterprise customers. As the US SMB & B2B Account Executive for Amazon Business, you will own the full commercial relationship with Amazon — driving the end to end account strategy in collaboration with various cross-functional teams including assortment, promotional/deal strategy, services strategy, and joint marketing activation — resulting in hardware sales growth, deeper services attach, and an industry-leading procurement experience for business customers purchasing 5 to 500+ devices at scale. Regular travel between Cupertino and Seattle required. As the Account Executive owning the Amazon Business relationship, you will drive Apple's SMB and B2B commercial strategy end to end — from executive relationship management and deal structuring to services enrollment and joint marketing execution. You'll operate at both the strategic and tactical level, building the long-term roadmap while also managing weekly operational execution.

Requirements

Approximately 10 years of SMB/B2B sales or commercial account management experience, preferably in technology hardware or channel partnerships selling into SMB, mid-market, or Higher Education segments.
Track record of navigating complex negotiations, structuring tiered commercial programs, and delivering consistent revenue growth in a channel or marketplace environment.
Deep understanding of B2B procurement workflows, IT decision-maker buying cycles, and institutional purchasing requirements — particularly in SMB and Higher Education.
Strong analytical, forecasting and financial modeling skills with the ability to build business cases, size market opportunities, and translate data into actionable commercial strategy.
Ability to build deep cross-functional relationships internally (finance, planning, logistics, marketing, CX, services) and externally (partner commercial, marketing, and category teams).
Bachelor's degree or equivalent experience.
Demonstrated success building and executing volume pricing architectures, custom offer programs, or managed-spend commercial frameworks for fleet-scale deals.
Experience driving services attach and enrollment programs (e.g., device management, AppleCare+, lifecycle services) as part of a hardware sales motion.
Proven ability to develop joint marketing programs and co-op investment strategies with channel partners.
Experience with B2B marketplace platforms, procurement automation tools, or institutional purchasing systems.

Nice To Haves

Master's degree (MBA) preferred.

Responsibilities

Own the Amazon Business commercial relationship for Apple's SMB and B2B segment including Higher Ed — responsible for achieving sales growth aligned with annual plans, driving services enrollment, device management adoption, and AppleCare+ attach.
Serve as the primary commercial point of contact between Apple and the partner, accountable for executive-level relationship management and quarterly business reviews.
Build and present data-backed narratives to justify commercial strategies, deal structures, and investment proposals to senior leadership — both internally and at the partner.
Lead day-to-day business execution including partner forecasting, inventory management, operational optimization, and cross-functional coordination across Apple and Amazon teams.
In partnership with cross-functional teams, enable a joint 12-month marketing activation calendar aligned to procurement cycles, seasonal tentpoles, and key industry conferences and partner events.
Partner with WW CX to deliver B2B-specific product detail and storefront experiences that speak to IT decision-makers and institutional buyers.
Collaborate with services teams to accelerate services enrollment, create a services integration roadmap, and define the lifecycle management value proposition for B2B customers.
Identify and articulate growth drivers across SMB, mid-market, and Higher Ed segments; build strategic account plans and execute initiatives from scoping through launch.