Ecommerce Manager

Frida • Miami, FL

2d • Hybrid

About The Position

Frida is seeking an E-commerce Manager to join our Digital & E-commerce team based in Miami, FL. Reporting to the VP, E-commerce & Media Strategy, this role is responsible for executing and optimizing our e-commerce presence across key retail partners and owned channels, with a primary focus on the U.S. market. The ideal candidate brings strong operational rigor, a sharp eye for digital shelf excellence, and a proactive, problem-solving mindset. This individual will thrive in a fast-paced, entrepreneurial environment and play a key role in driving conversion, protecting brand equity, and scaling best-in-class e-commerce execution.

Requirements

• Bachelor’s Degree in Business, Marketing, or a related field
• 3–5+ years of experience in e-commerce, preferably within CPG or a high-growth consumer brand
• Hands-on experience with Amazon (Vendor Central and/or Seller Central) and other major U.S. online retailers
• Experience with Shopify or other DTC platforms preferred
• Strong understanding of digital shelf fundamentals, PDP optimization, and online merchandising
• Experience managing retailer media platforms (e.g., Amazon Ads, Walmart Connect) is a plus
• Advanced proficiency in Microsoft Excel and PowerPoint; comfortable working with data to drive decisions
• Ability to work in a fast-paced environment in which requirements & priorities constantly change
• Excellent written and verbal communication
• Strong organizational and multi-tasking skills with high attention to detail
• A self-starter with an ability to complete tasks both independently and collaboratively as part of a team

Responsibilities

• Own end-to-end product setup and maintenance across all e-commerce retailers, ensuring accuracy, completeness, and timeliness
• Manage and optimize product detail pages (PDPs) to improve conversion, content quality, and discoverability across key U.S. retail partners
• Monitor and enforce Minimum Advertised Price (MAP) compliance; identify and escalate unauthorized third-party sellers
• Proactively identify and mitigate counterfeit activity by managing IP tracking tools and monitoring online marketplaces
• Conduct regular site audits across major retail partners to ensure best-in-class execution and full utilization of retailer-specific digital capabilities
• Plan, launch, and optimize paid media campaigns across retailer platforms (e.g., Amazon, Walmart, Target), driving traffic and conversion
• Partner with Marketing, Creative, and Product teams to develop and refresh enhanced content, including A+ content, brand stores, and video assets
• Collaborate with Web and UX teams to continuously improve Frida’s owned e-commerce experience (Shopify), enhancing usability and conversion
• Troubleshoot and resolve retailer issues by managing support tickets and ensuring timely resolution
• Execute promotional plans, ensuring accurate setup, alignment with inventory, and flawless execution during key events
• Maintain up-to-date compliance documentation and ensure adherence to retailer requirements
• Track, analyze, and report on key e-commerce performance metrics; identify opportunities to improve conversion and sales
• Develop and implement best practices across platforms to continuously improve digital shelf performance and operational efficiency
• Support additional e-commerce initiatives and cross-functional projects as the business evolves

Benefits

• Comprehensive medical, vision, and dental plan options
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability, Cancer Coverage, and more
• FSA & HSA
• 401k matching up to 4% with immediate vesting
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, floating holidays, and a birthday day off!
• Pregnancy and parental leave
• Weekly wellness programming in-office
• Dog friendly office
• Learning & development opportunities for professional and personal growth
• Company-wide events & outings
• Annual Fam Jam family carnival
• Annual Day of Service to support our local Miami community
• Volunteer opportunities throughout the year
• Exclusive employee product discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level