Ecommerce Manager

Midwest Cards•Columbus, OH

10h•Onsite

About The Position

Midwest Cards is seeking an Ecommerce Manager to own their web presence and drive online revenue growth. This role is responsible for the entire customer journey on the website, from discovery to purchase, and ensuring email marketing converts interest into sales. The ideal candidate will have a sharp commercial mind, a bias toward testing and optimization, and a relentless focus on converting traffic into revenue. This is an AI-forward role, requiring extensive hands-on experience using artificial intelligence as a daily execution multiplier across various ecommerce functions. The role reports to the Sales & Marketing Director and collaborates closely with the Marketing team. It is an ownership role that requires moving fast, testing constantly, and taking accountability for results.

Requirements

Hands-on experience with web design for the purpose of merchandising, including building specials pages, landing pages, banners, and seasonal campaign pages.
Prior hands-on experience with site search software is required.
Candidate must be able to operate at high volume without sacrificing quality or relevance in email production.
Extensive hands-on experience using artificial intelligence as a daily execution multiplier across copy production, segmentation analysis, merchandising research, and reporting.
Revenue-focused: thinks in conversions, not just clicks.
Highly organized and self-directed: owns a roadmap and executes against it.
Strong writer: email copy moves people to act.
Data-driven but instinctive: knows when to trust the numbers and when to trust their gut.
Collaborative: works well with creatives, developers, and operators.
Fast-moving: ships, tests, learns, and repeats.
AI-fluent: uses ChatGPT, Claude, Gemini, or comparable tools every day in their ecommerce work and has a documented prompt library.
Understands how ecommerce funnels work and where they break down.
Understands what makes an email get opened and convert.
Understands how to balance brand experience with commercial pressure.
Understands how to communicate technical needs to a dev team without being technical yourself.
Understands the difference between activity and results.
Understands how to operate across marketplaces (Amazon Seller Central, Walmart Marketplace, Target Plus, eBay) and the differences in their requirements, fee structures, advertising platforms, and growth levers.
Understands how to apply AI to ecommerce work in ways that produce real output, not just demos.
Prior hands-on experience with Amazon Seller Central, Walmart Marketplace, Target Plus, and eBay is required.
Resume must clearly show direct, hands-on experience with AI tools used in a production ecommerce setting, site search software (Athos / Searchspring or comparable), web design for merchandising and specials pages, daily email production across multiple segments, and the marketplace platforms listed above (Amazon Seller Central, Walmart Marketplace, Target Plus, eBay).

Nice To Haves

Experience with BigCommerce, Shopify, or similar ecommerce platforms.
Hands-on experience with Klaviyo, Mailchimp, or comparable email tools.
Follow the sports card / collectibles hobby.
Worked in a high-velocity retail or DTC environment.
Basic familiarity with HTML/CSS — enough to troubleshoot an email template.
Run paid traffic campaigns or coordinated closely with someone who has.

Responsibilities

Drive ecommerce revenue growth through disciplined website management, conversion optimization, and high-performing email campaigns.
Own the day-to-day management and performance of the Midwest Cards website.
Partner with the development team to implement changes, improvements, and new features.
Manage site merchandising, including product pages, categories, featured placements, and seasonal promotions. This includes building special pages, landing pages, banners, and seasonal campaign pages.
Identify and prioritize opportunities to improve conversion rates and average order value.
Maintain a testing roadmap, running experiments on layout, copy, CTAs, and offers.
Ensure the site experience reflects the brand: high energy, easy to navigate, built to sell.
Own and optimize on-site search through Athos (formerly Searchspring), including merchandising rules, redirects, autocomplete tuning, synonym management, and category page curation.
Own the full email marketing program end-to-end: strategy, copy, design coordination, deployment, and analysis.
Build and manage automated email flows: welcome series, abandoned cart, post-purchase, win-back.
Plan and execute the campaign calendar around product launches, live breaks, events, and promotions, producing emails daily across numerous customer segments.
Segment the email list and personalize messaging to drive relevance and revenue.
Monitor email deliverability, open rates, click rates, and revenue per email.
Grow the subscriber list through on-site and cross-channel capture strategies.
Collaborate with marketing to align web strategy with social, streaming, and in-store campaigns.
Identify traffic sources and optimize the site experience for each channel.
Develop promotional strategies that drive urgency and sell-through.
Coordinate product drops, pre-orders, and exclusive releases on the web storefront.
Support SEO fundamentals in partnership with the dev team.
Track and report weekly on ecommerce KPIs: revenue, sessions, conversion rate, AOV, email performance.
Use data to prioritize what to fix, test, and scale.
Build dashboards and reporting rhythms that keep the team aligned on performance.
Identify trends early, both opportunities and problems.
Work closely with the Brand & Content Manager to align web and email with broader marketing strategy.
Coordinate with the Creative Lead on assets for email campaigns and website promotions.
Partner with operations and product teams on inventory, fulfillment, and product availability.
Communicate clearly with the development team by writing clear briefs, prioritizing effectively, and providing feedback.
Manage and grow the Midwest Cards presence across ecommerce marketplaces, including Amazon Seller Central, Walmart Marketplace, Target Plus, and eBay.
Optimize listings, content, pricing, and inventory feeds for each marketplace’s specific requirements and best practices.
Monitor account health, listing suppression, advertising performance, and Buy Box / Featured Offer placement.
Coordinate with operations on fulfillment SLAs, returns, A-to-Z claims, and case management across all marketplaces.
Use AI tools (ChatGPT, Claude, Gemini, or comparable) every day to accelerate copy production, segmentation analysis, A/B test ideation, merchandising research, and reporting.
Maintain a documented prompt library and continuously refine prompts based on what works.
Identify opportunities to embed AI into recurring workflows so the team can move faster with the same headcount.