eCommerce & Digital Media Specialist

Indian Pueblo Cultural Center•Albuquerque, NM

17h

About The Position

We're seeking a data-driven digital marketing and eCommerce professional who can lead online growth for the Indian Pueblo Store. This role requires a strategic thinker who can also execute – someone who understands how to drive revenue through paid media, optimize a Shopify site, and translate performance data into meaningful action. You bring a strong grasp of both digital marketing and retail operations, with an eye for maintaining a cohesive brand experience across all channels. You're comfortable working cross-functionally, staying on top of emerging tools (including AI), and balancing performance goals with cultural accuracy and brand integrity.

Requirements

Bachelor's degree in Communication, Public Relations, Digital Media, or a related field (or equivalent experience).
Four years' experience in the design of multimedia and/or web design.
Strong working knowledge of retail (physical, online) operations and sales best practices.
Knowledge of web site design, development, and administration.
Knowledge of principles and practices of web and graphic design.
Knowledge of email communication principles, media, and marketing techniques.
Knowledge of social media and technical writing techniques.
Comfortable working with Facebook Ads, Google AdWords, Twitter Ads, and other advertising platforms.
Ability to analyze graphic and technical information and create interpretive illustrations.
Must be 21 years of age or older.
Must be able to successfully pass a pre-employment drug/alcohol screen and background investigation.

Nice To Haves

Data-driven digital marketing and eCommerce professional.
Strategic thinker who can also execute.
Strong grasp of both digital marketing and retail operations.
Eye for maintaining a cohesive brand experience across all channels.
Comfortable working cross-functionally.
Staying on top of emerging tools (including AI).
Balancing performance goals with cultural accuracy and brand integrity.
Curious and analytical marketer with a strong foundation in digital strategy, web experience, and retail best practices.
Experience working with Shopify and paid media platforms.
Confident interpreting data to guide decisions.
Creative and technical – comfortable with design tools like Adobe Creative Suite.
Attentive to details like layout, copy, and user experience.
Strong communicator who can collaborate across teams and adapt to a diverse environment.
Organized, self-directed, and able to prioritize effectively while managing multiple initiatives.
Approaches work with thoughtfulness – balancing innovation and performance with respect for cultural storytelling and brand authenticity.

Responsibilities

Plan, launch, and continuously optimize digital advertising campaigns across platforms like Google Ads and social channels to drive traffic and sales.
Manage and enhance the Shopify website – updating content, improving user experience, and refining on-site merchandising to boost conversions.
Regularly analyze campaign and website performance, turning data into actionable insights that shape marketing strategies.
Collaborate with marketing, retail, eCommerce, CRM, IT, and social media teams to ensure a seamless and consistent customer experience both online and in-store.
Lead website merchandising updates tied to product launches, exhibitions, and seasonal initiatives, while monitoring performance metrics like conversion rates and revenue.
Stay current on trends, test new tools (including AI-driven solutions), and identify opportunities for optimization.