Ecommerce Data Analyst

Colony Brands • Monroe, WI

2d

About The Position

Join our team as an Ecommerce Data Analyst and help power our digital marketing efforts through customer and performance data. You’ll serve as a key data resource for our ecommerce team, managing first-party data, email and SMS audiences, customer segmentation, advertising data, and product feeds while collaborating with cross-functional partners to support personalized marketing across acquisition, retention, and reactivation efforts. We’re looking for someone who brings strong technical expertise, a collaborative mindset, and a forward-thinking approach. The ideal candidate is comfortable working with large datasets and eager to use AI and automation to streamline processes, improve productivity, and enhance data quality. What You’ll Do You’ll take ownership of key marketing data and processes, helping ensure reliable information is available to drive campaigns, personalization, and performance.

Requirements

• Strong technical expertise
• Collaborative mindset
• Forward-thinking approach
• Comfortable working with large datasets
• Eager to use AI and automation to streamline processes, improve productivity, and enhance data quality.
• SQL query writing and execution skills

Responsibilities

• Own and maintain first-party customer data, including email and SMS audiences, segmentation, targeting criteria, business rules, consent management, and data quality.
• Manage customer data and audience configurations within Bloomreach or similar platforms
• Maintain advertising and performance data, including cost data, integrations, data feeds, and reporting.
• Manage product feeds, tags, pixels, and digital measurement frameworks.
• Write and execute SQL queries to build audiences, validate data, generate reports, and identify trends and opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed