Hybrid eCommerce Content Specialist - Kay

Signet Jewelers • Akron, OH

3d • Hybrid

About The Position

The eCommerce Content Specialist creates, builds, and maintains text, audio, and video content for the Kay and Kay Outlet websites to attract new customers and benefit existing customers. The Specialist works with Marketing to ensure content meets brand expectations and coordinates with User Experience, Digital Marketing, and Social Media teams to keep messaging cohesive across channels. The role also carries out weekly SEO enhancements based on direction from the Search Team and third-party agencies.

The Specialist manages website content and third-party marketing tools, collaborates on product categories and search results, audits website functionality, participates in user acceptance testing, and evaluates the effect of content and product assortments on the customer experience. The role uses data and customer insights to inform future planning and content development.

Requirements

• Bachelor’s degree in business or a related field is preferred.
• Experience in content marketing or digital marketing.
• At least 1–2+ years of experience in a similar role.

Nice To Haves

• Experience with SAP Hybris Smart Edit CMS or another CMS tool.
• Experience with BazaarVoice Ratings & Reviews.
• Experience with Adobe Experience Platform.
• Experience with Adobe Analytics.
• Experience with JIRA.

Responsibilities

• Research, plan, create, build, and launch content on Kay and Kay Outlet websites to encourage browsing, searching, discovery, and conversion.
• Ensure content and products marketed across digital channels are cohesive and omnichannel.
• Manage, update, and create organic website content to improve Google search rankings; work with the SEO Manager and Search Agency to optimize or pivot content based on changing Google Core Vital benchmarks.
• Govern third-party marketing tools, including BazaarVoice, Medallia, SYTE, Fanreel, Narvar, Tangiblee, Segoma, Decibel, and GroupBy, to improve the customer experience.
• Collaborate with the eMerchandising team to create product categories, enhance online search results, and launch new brands and collections.
• Audit the Kay and Kay Outlet websites regularly to ensure they function properly; escalate and submit tickets for website issues.
• Participate in release and general UAT testing and approve new or enhanced functionality.
• Work with Creative Services to develop competitive content that meets customer needs and follows brand guidelines.
• Evaluate the impact of website content and product assortments on the customer experience, using data to guide future planning and content development.
• Coordinate with Marketing, User Experience, Digital Marketing, and Social Media teams to keep brand messaging cohesive across channels.
• Perform weekly SEO enhancements based on direction from the Search Team and third-party agencies.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level