Ecommerce Brand Manager, Specialty Skincare

Church & Dwight•Ewing, NJ

13h•Hybrid

About The Position

Church & Dwight is seeking an eCommerce Brand Manager to join their team and lead ecommerce efforts for their Specialty Hair & Skin Care business unit, focusing on brands like Hero Cosmetics, Nair, and Touchland. This role is ideal for a digitally-savvy marketer with strong general management aptitude who wants to deepen their ecommerce expertise. The Brand Ecommerce Manager will drive the long-term, profitable growth of the ecommerce business by developing brand ecommerce strategies, executing growth plans, and identifying and removing barriers to growth. This role is end-to-end, owning the P+L for the ecommerce business unit and collaborating cross-functionally to optimize the digital shelf, content, retail media, promotions, and product innovation. The ideal candidate will possess strong analytical skills to evaluate progress, implement modifications, and act as a thought leader for driving ecommerce growth and prioritization. Experience in developing cohesive, best-in-class brand experiences online and working across departments and agencies is essential. The company has significant goals to accelerate its ecommerce business and is looking for a self-starter with a proven track record of driving growth.

Requirements

Bachelor’s Degree Required
4-6+ years of ecommerce, beauty or digital marketing experience
Strong general manager and analytical mindset
Proficient in Excel, PowerPoint, Syndicated Data, Trade Promotion Management
Motivated self-starter with a desire to lead a step change in brand sales growth online
Comfortable handling the details as well as thinking about the big picture
Comfortable working autonomously as well as with internal and external teams/agencies.
Demonstrated skills in managing complex processes across stakeholders, using strong interpersonal skills and a heightened level of communication.
Passion for metrics and quantitative analysis, and ability to turn analysis into action and financial results

Nice To Haves

Beauty experience preferred
Familiarity with key retailer e-commerce operations, platforms, promotional/media vehicles, etc. preferred
DTC or retail experience a plus

Responsibilities

Works across departments and agencies to define and build a seamless process for evaluating progress and executing plans, driven by business analytics and reporting.
Identifies channel/customer-specific SKU priorities and related total customer investment mix (trade, CP, shopper and media).
Leads identification and assessment of channel/customer-specific assortment and product/packaging opportunities analysis to achieve business and profitability goals.
Actively monitors and manages online assortment availability, taxonomy, share of search and digital shelf.
Translates brand identity online and develops a best-in-class brand experience.
Leads development of enhanced content (i.e. A+ Page, images/video, product name, SEO, mobile optimized) delivering a consistent, omnichannel brand experience.
Accountable for creative team briefings and content approvals.
Lead the planning and optimization of retailer marketing and media programs through collaboration with cross-functional team.
Identifies test and learn beta programs and new initiatives to drive growth and insights.
Oversees product launches online in coordination with brand marketing.
Brings forward new product opportunities and works with cross-functional team to quickly bring to market.
Regularly reviews and reports out on POS trends as well as online market share with a keen eye to bridging online and offline market share gaps.
Works with 3p marketplace team to monitor and brand protection and reseller issues.