Ecommerce Brand Manager, Specialty Skincare

Church & Dwight Co., Inc.•Princeton, SC

3d•$110,900 - $157,900•Hybrid

About The Position

Church & Dwight is seeking an eCommerce Brand Manager to join their team. This role will focus on accelerating Church & Dwight's eCommerce acceleration by leading ecommerce efforts for their Specialty Hair & Skin Care business unit, with a specific focus on the skincare brands Hero Cosmetics, Nair, and Touchland. The Brand Ecommerce Manager is an ideal role for a curious, digitally-savvy marketer with strong general management aptitude who wants to deepen their expertise in ecommerce. This individual will drive the long-term, profitable growth of the ecommerce business by leading the development of brand ecommerce strategies, executing growth plans, and identifying and removing barriers to growth. Similar to a traditional brand manager, this role owns the ecommerce business for a specific business unit from end to end, including the P+L, and is responsible for all tasks necessary to drive the business. The ideal candidate will be accountable for developing strong plans and collaborating cross-functionally across all major ecommerce business levers, including optimizing the digital shelf, content, retail media, promotions, and product optimization/innovation. Strong analytical skills are essential for ongoing evaluation of progress against growth plans and for identifying and implementing modifications. This role acts as the key driver of ecommerce growth and prioritization across the business unit brand teams, serving as a thought leader and catalyst for process change. Experience in developing a cohesive, best-in-class brand experience online and working across departments and agencies to execute plans is expected. The company has significant goals to accelerate its ecommerce business in the coming years and is looking for a self-starter with experience driving this level of growth.

Requirements

Bachelor’s Degree Required
4-6+ years of ecommerce, beauty or digital marketing experience
Strong general manager and analytical mindset
Proficient in Excel, PowerPoint, Syndicated Data, Trade Promotion Management
Demonstrated skills in managing complex processes across stakeholders, using strong interpersonal skills and a heightened level of communication.
Passion for metrics and quantitative analysis, and ability to turn analysis into action and financial results

Nice To Haves

Beauty experience preferred
Familiarity with key retailer e-commerce operations, platforms, promotional/media vehicles, etc. preferred
DTC or retail experience a plus

Responsibilities

Works across departments and agencies to define and build a seamless process for evaluating progress and executing plans, driven by heightened business analytics and reporting.
Identifies channel/customer-specific SKU priorities and related total customer investment mix (trade, CP, shopper and media).
Leads identification and assessment of channel/customer-specific assortment and product/packaging opportunities analysis to achieve business and profitability goals.
Actively monitors and manages online assortment availability, taxonomy, share of search, and digital shelf.
Translates brand identity online and develops a best-in-class brand experience.
Leads development of enhanced content (i.e. A+ Page, images/video, product name, SEO, mobile optimized) delivering a consistent, omnichannel brand experience.
Accountable for creative team briefings and content approvals.
Leads the planning and optimization of retailer marketing and media programs through collaboration with the cross-functional team.
Identifies test and learn beta programs and new initiatives to drive growth and insights.
Oversees product launches online in coordination with brand marketing.
Brings forward new product opportunities and works with the cross-functional team to quickly bring them to market.
Regularly reviews and reports out on POS trends as well as online market share with a keen eye to bridging online and offline market share gaps.
Works with the 3p marketplace team to monitor and address brand protection and reseller issues.