Ecommerce Analytics & Optimization Manager

WOW! Internet, Cable & Phone•Nashua, NH

3d•$105,000•Hybrid

About The Position

The Opportunity Are you passionate about using data to drive digital growth and improve customer experiences? We're looking for an analytical, results-driven eCommerce Analytics & Optimization Manager to lead performance analytics, conversion optimization, and customer behavior insights across our digital sales channels. In this role, you'll own the measurement and optimization of the end-to-end eCommerce funnel, transforming complex data into actionable recommendations that improve conversion, revenue, and customer experience. You'll partner closely with Digital Media, Creative, Product, UX, Call Center, Technology, and Enterprise Data Warehouse (EDW) teams to align measurement strategies, optimize digital experiences, and ensure a consistent view of customer acquisition and performance across channels. If you enjoy solving business problems with data, building executive dashboards, leading experimentation programs, and influencing digital strategy, we'd love to hear from you.

Requirements

Bachelor's degree in: Analytics, Marketing, Business, Economics, Statistics, Computer Science, Related field
3+ years of experience in: eCommerce Analytics, Digital Analytics, Conversion Rate Optimization (CRO), Related analytical disciplines
Deep experience using web analytics platforms such as: Google Analytics 4 (GA4), Adobe Analytics, Contentsquare, Quantum Metric, Similar analytics solutions
Experience analyzing customer journeys using: Session replay tools, Heatmaps, Behavioral analytics platforms
Hands-on experience developing dashboards and reporting solutions using: Power BI, Tableau, Looker, Similar Business Intelligence platforms
Advanced analytical and problem-solving skills with the ability to transform complex data into actionable business recommendations
Experience using Optimizely or other experimentation platforms
Strong understanding of: Conversion rate optimization, Digital measurement frameworks, Tagging strategies, Data layer implementation
Excellent communication and stakeholder management skills
Experience presenting insights and recommendations to leadership audiences
Ability to influence business decisions through data-driven storytelling
Strong quantitative and qualitative analytical capabilities
Experience leveraging: Web analytics, Session replay technology, Testing platforms, Reporting tools
Ability to translate customer insights into optimization initiatives that improve conversion and support the eCommerce roadmap
Demonstrated ability to help digital channels achieve revenue, budget, and forecast objectives

Responsibilities

Own the measurement and reporting of digital sales performance while providing actionable insights that improve business results.
Owning weekly, monthly, and quarterly eCommerce performance reporting, tracking key KPIs against budgets, forecasts, and annual business objectives
Monitoring and analyzing performance across the end-to-end digital sales funnel to identify opportunities to improve: Conversion, Funnel progression, Abandonment rates, Revenue performance
Providing proactive insights and strategic recommendations to optimize channel performance and maximize digital sales
Monitoring trends, forecasting performance, and identifying business risks and growth opportunities
Serving as the primary owner of eCommerce funnel measurement and performance analysis
Analyzing customer behavior throughout key stages of the digital sales funnel to identify friction points and conversion opportunities
Conducting quantitative analysis using digital analytics platforms to evaluate: Website traffic, Customer engagement, Funnel progression, Purchase behavior
Performing qualitative analysis using: Session replay tools, Heatmaps, Customer feedback, Behavioral analytics
Partnering with Product, User Experience (UX), Marketing, and Digital teams to prioritize optimization initiatives based on business impact and implementation effort
Designing, developing, and maintaining executive dashboards, scorecards, and self-service reporting solutions
Providing stakeholders with clear visibility into: Channel performance, Customer behavior, Business health
Automating reporting processes to improve efficiency and accelerate decision-making
Establishing standardized KPI definitions and reporting methodologies to ensure consistent measurement across the organization
Presenting concise, actionable insights through business reviews and executive reporting
Supporting the eCommerce optimization roadmap through the execution and measurement of A/B and multivariate testing
Configuring, launching, monitoring, and analyzing experiments using Optimizely and other experimentation platforms
Partnering with cross-functional teams to develop: Test hypotheses, Success metrics, Measurement strategies
Measuring business impact and communicating test results along with recommendations for future optimization
Defining and managing data layer requirements to support comprehensive digital analytics
Partnering with Digital Product, IT, and Analytics teams to establish: Tracking standards, Tagging strategies
Validating implementation of analytics tagging and data collection across websites, digital funnels, and customer experiences
Ensuring data quality, reporting accuracy, and measurement consistency across platforms
Collaborating with Marketing, Product, UX, Technology, and Business Intelligence teams to align analytics and optimization priorities
Serving as the organization's subject matter expert for: Digital analytics, Customer behavior, Conversion rate optimization
Providing strategic recommendations that influence: Product enhancements, Customer experience improvements, Digital growth initiatives
Performing additional duties as assigned