Earned Media & Events Manager

the LEGO Group • Boston, MA

3d • Hybrid

About The Position

Think you can keep building the buzz for one of the most loved brands in the world? Look no further! We’re searching for a dynamic Earned Media & Events specialist with a proven ability to generate impactful coverage, implement standout product launches and events, and cultivate strong media and influencer partnerships — all with the goal of inspiring more kids and accelerating consumer growth. This is an outstanding opportunity to amplify the LEGO® brand across the US by driving excitement, engagement, and top-of-mind awareness among our key audiences. The Earned Media & Events Manager will drive measurable impact by securing high-quality earned media coverage that improves reach and brand visibility, while driving events that consistently deliver against footfall, engagement, PR value, and sales KPIs. Through cultivating strong, effective partnerships and collaborations, this role will amplify the team's ability to extend its influence and create meaningful brand moments that resonate with key audiences. By ensuring all initiatives are delivered on time and on budget — while maintaining high satisfaction among both internal and external collaborators — this person will serve as a reliable operational backbone that elevates the entire team's performance and reputation.

Requirements

• Demonstrated ability in PR, events, partnerships, or integrated marketing (retail, lifestyle, FMCG, or consumer brands preferred)
• Strong understanding of the retail environment and omnichannel marketing
• Proven track record in managing agencies, media, and partners
• Experience in delivering high-impact events and brand activations
• Strong commercial savvy with the ability to translate brand initiatives into measurable business outcomes
• Understanding of influencer marketing from an earned point of view
• Strong presentation skills with the ability to bring to life creative concepts for internal partners
• Strong collaborator and able to work across various functions and external partners
• A good understanding of budget management for campaign and agency planning

Responsibilities

• Help drive the strategy and activation of key campaigns across the LEGO brand calendar in the US market
• Develop strong and effective PR communication plans including innovative ideas at affordable cost for various activations e.g. consumer events, product launches, cultural occasions
• Lead event planning and creative closely linked to the aligned brand activation calendar to improve consumers sales and PR
• Help manage external PR/activation agencies, and implement PR plans including press releases, story pitching, media kits in joint collaboration with the agency
• Build strong relations with mainstream media, influencers (across different passion points) and other key external partners
• Help integrate earned media plans within an OESP mix, working with other channels and our brand team.
• Manage budgets and run evaluation reviews on each project
• Do your part in our team succeeding

Benefits

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees