E T Consultant

World Bank Group•Washington, DC

1d•Onsite

About The Position

The World Bank Group’s Urban, Sub-national Finance, Tourism and Disaster Management Global Department works with national and local governments to build livable, sustainable, and resilient cities and communities. This consultant will support communications for KIUDR trust funds and initiatives, including the City Climate Finance Gap Fund, City Planning Labs, Global Partnership for Results-Based Approaches, Global Platform for Sustainable Cities, Global Smart City Partnership Program, Land 2030 Global Partnership, and Sustainable Urban & Regional Development Program. The role develops, implements, monitors, and refines communications and outreach strategies that advance the trust funds’ goals. It coordinates with trust fund managers and the ECR KIUDR Communications Lead and reports to the KIUDR Trust Fund Manager, with a dotted-line relationship to the ECR KIUDR Communications Lead. Work includes communications strategy and planning, content and annual-report production, messaging, digital outreach and publishing, social media and email campaigns, performance measurement, stakeholder engagement, partnership development, reputation-risk monitoring, and media engagement.

Requirements

Master’s degree in Communications, International Relations, Public Affairs, Economics, or a related field, plus at least 5 years of relevant work experience.
Experience in strategic communications and positioning, leadership communications, reputational-risk and issues management, messaging, stakeholder engagement, and media engagement.
Excellent English-language skills and proficiency writing and editing complex communications products for clarity, structure, logical and persuasive presentation, and accessibility to different audiences.
Strong project management and organizational skills, creativity, and ability to handle multiple tasks and work with internal and external colleagues.
Ability to build and maintain relationships and communicate with key internal and external constituencies and stakeholders; analyze diverse information rapidly; take initiative and accountability; meet deadlines; work under pressure; and achieve agreed results.
Experience developing and leading communications initiatives, optimizing digital media, using digital and social media to engage stakeholders, and positioning organizations across websites, blogs, and other channels.
Analytical ability, sound political judgment, diplomatic skills, ability to work across teams and issues, initiative, energy, and drive for results.
Knowledge and proficiency with online performance measurement and impact-analysis tools; ability to research and map intended audiences and stakeholders and use online monitoring, web analytics, or other tools to assess information needs.
High initiative, judgment, and decisiveness; ability to work independently; time-management skills and attention to detail; and ability to work effectively under stress and manage multiple tasks to tight deadlines.
Strong diplomatic, interpersonal, and teamwork skills, with sensitivity to a multicultural environment.
Commitment to teamwork and fostering a positive work culture through integrity, inclusion, and professionalism.
Passion for the World Bank Group’s mission.

Responsibilities

Lead communications activities for KIUDR trust funds in coordination with trust fund managers and the ECR KIUDR Communications Lead, and establish an overall strategy tailored to each trust fund’s needs and objectives.
Develop and implement communications plans for trust fund knowledge products and key events in alignment with the broader strategy.
Write, edit, or oversee production and dissemination of communications materials, including annual reports, issue briefs, event and meeting briefs, reports, talking points, fact sheets, online feature stories, blog posts, video scripts, news releases, and brochures.
Lead production of trust fund annual reports in consultation with trust fund managers, coordinating contributions and obtaining necessary content clearances.
Create, sustain, and update messaging on the trust funds and related topics.
Create and implement a digital outreach plan for KIUDR trust funds, maintain or develop trust fund webpages and websites, and align digital outreach with World Bank Group priorities and messaging.
Develop and implement social media and email campaigns and content, including data visualizations and materials such as infographics, video, audio, and newsletters as needed.
Publish content through appropriate content management systems, such as Adobe AEM, in compliance with World Bank standards for editorial quality, technology, and security.
Establish key performance indicators, review digital presence metrics, and share results with trust fund management, communications colleagues, and stakeholders as appropriate.
Support communications campaigns and activities across the broader KIUDR unit.
Identify key external stakeholders and, with trust fund managers, develop and sustain stakeholder engagement plans.
Identify and build strategic partnerships inside and outside the World Bank Group to improve dialogue and outreach and advance trust funds’ thought leadership.
Monitor and flag potential reputational risks, including sensitivities for clients across relevant topics.
Position trust fund work in relevant global and national media, including through stories and op-eds, and respond to media inquiries.